Fujian Children Shoes Brand Launched Color Marketing

Fashion trends are spreading in the children's shoes industry.

In the past, the location of the children's shoes was changed, and the "outdoor leisure" orientation was put forward. On the product, the "fashionable and colorful" elements were introduced into the product; the small camel of Mingwei was integrated with more elements of color on the basis of the previous main colors such as camel, army and green; the children's shoes were also actively integrating the color into the brand theme and introducing product research and development; in the product exhibition of the theme of "red moving China", designers used a variety of color elements, and put the fashion trend of the city series, the "red moving China" series and the theme series of the three series of dreams into a visual feast. Recently,

In addition, a group of children's shoes enterprises targeting fashion brands have been integrated into many fashion color elements. The brand E3 children's shoes from Zhejiang have launched a series of color marketing with the brand positioning of "children's color shoe cabinet", and won a new color China's "excellent color application" award.

Chen Shuqing, general manager of Liuhe children creative industry Co., Ltd., said that the implementation of domestic color marketing strategy has just begun. Compared with the skilled use of color marketing in domestic adult shoes and clothing, the use of colors by children's shoes enterprises is still in the initial stage, or even a blank. Although the color research and development base has begun to appear in children's shoes industry, Quanzhou children's shoes enterprises have gradually paid attention to color marketing, but have not yet been systematically applied. This is mainly reflected in the fact that the use of color in children's shoes is still only in product design. In fact, color marketing is not only the color design and development of products, but also extends to the packaging of products, the layout of counters, and the atmosphere of terminal stores.

As early as 2009, POOVE was the first brand in the industry to win the "China Color Application Award". It is understood that the current domestic children's shoes industry in the field of color to adhere to the more thorough is POOVE children's shoes. After becoming the Chinese youth sports equipment color research and development base in 2009, POOVE launched the first international youth dress design competition in POOVE last year. The design competition is jointly sponsored by China Fashion Color Association, China Textile Information Center, China Fashion alliance and Fujian Po Hui shoes and Garment Co., Ltd. POOVE's intentions are obvious: trying to strengthen the interaction between brands and consumers through the design competition, and leave the brand impression in the minds of consumers from the perspective of color. According to the briefing, POOVE also joined hands with the China Fashion Color Association to hold the "China Japan Korea fashion creativity summit and Asia Youth Fashion Trend Conference".

Chen Shuqing believes that although some brands have launched the first color marketing, they have not yet formed an absolute example effect. In general, the color planning of China's children's shoes industry is still at the initial stage. It is not enough to rely solely on the marketing promotion of some leading brands and blindly follow suit of the two or three line brands.