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The First Three Quarters Of T-Shirt Running: Leading Brand Is Not Yet Stable.

2011/11/30 14:32:00 15

According to the statistics of the China National Business Information Center, the key retail enterprises in the first three quarters of 2011

clothing

Retail sales grew by 24.18% over the same period last year, higher than the same period last year, a slight increase of 0.1 percentage points over the first three quarters of 2011.

Retail sales of all kinds of clothing increased by 4.84% over the same period last year, significantly lower than the 10.73% growth rate in the same period last year.

Overall price increase of clothing sales

Growth of clothing sales in the first three quarters of 2011

In the first three quarters of 2011,

brand

Clothing sales as a whole showed an obvious trend of price increase and volume reduction, and clothing retail sales showed a higher growth, mostly from the contribution of rising clothing prices.

According to the data released by the National Bureau of statistics, the retail price of clothing continued to rise year-on-year since February 2011, of which the consumer price of clothing in September rose by 3.4% over the same period last year, the highest increase in the past two years.

According to the measurement of the China National Business Information Center, the average unit price of clothing commodities in major retail enterprises in the country in the first three quarters of 2011 increased by 18.5% over the same period last year, which is 7.3 percentage points higher than the 11.2% increase in the same period last year.

The continuous rise of prices has greatly affected the improvement of clothing retail sales. Since June, the volume of retail sales of major retail enterprises in China has been showing a relatively low growth rate compared to the same period last year, and the retail sales in September increased by 3.18% over the same period last year, and continued to show a low growth rate.

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T-shirt

Sales fell 1.09% year-on-year

In the first three quarters of 2011, the overall sales of clothing market showed an obvious trend of price increase and volume reduction.

Comparison of retail sales of all kinds of garments in the first three quarters of 2011 (%)

According to statistics, in the first three quarters of 2011, the average unit price of T-shirts in major national retail enterprises increased by more than 30%, significantly higher than that of the clothing market as a whole, while the sales of T-shirts decreased by 1.09% compared with the same period last year, of which the decrease in September was 8.67%, much lower than the overall level.

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Brand concentration is low and competition is fierce.

Top ten brands of T-shirt market concentration in the first three quarters of 2010~2011

Compared with other products, the overall brand concentration of clothing market is at a relatively low level, while in the clothing market, the brand concentration of T-shirts is lower.

According to the statistics of the China National Business Information Center, in the first three quarters of 2011, the total market share of the top ten brands in the T-shirt market was only 21.17%, slightly higher than that of 20.76% in the same period last year.

The top ten brands of T-shirt market in the first three quarters of 2010~2011

Judging from the leading brands, the overall market share of the top ten brands is less than 5%. The gap between the various fashion brands is very small, and the market competition is fierce.

In the first three quarters of 2011, the difference between the top ten brands in the T-shirt market and the tenth brands in the market share was less than 3 percentage points.

Although the gap has widened compared with the same period last year, the leading edge of the top brand is not obvious, that is to say, there is no brand leading the market at present.