Kad Children's Shoes Were Unveiled In World Expo Marketing Fraud

Kate (Fujian) children's products Co., Ltd., which has been promoting the role of Haibao authorized by World Expo children's shoes, has said that "one pair of Kate shoes with expo logo" has gone to the market, and has issued a large number of promotional materials for World Expo's franchise to retailers. It has recently been unveiled by Shanghai World Expo franchise office as a marketing fraud.

Earlier, in the inspection of Hepu industrial and commercial district in Xiangshan, a children's shoe shop posted a number of posters of Kate's children's shoes on the facade. The contents were "warmly congratulate Kate as the only" Haibao licensed product authorizing business "for children's products in World Expo. At the same time, the Shanghai World Expo sign in 2010 and the Haibao mascot of Shanghai World Expo in 2010 were used in the poster.

Under the enquiry of law enforcement officers, the owner of the shop can not provide the license certificate of the world expo logo holder to authorize the use of the world expo logo, nor can it provide the "Kanding" brand, which is a relevant certificate of the licensed product franchisee and the franchised retailer. It only indicates that the publicity material is sent to the Hangzhou dealer by the manufacturer, and then sent to the distributors through the distributor.

The industrial and commercial organization was contacted with the Shanghai World Expo franchise office and received the reply from the Expo licensing office about the infringement of the exclusive rights of the World Expo logo by the Kate children's Articles Co., Ltd. (Shanghai World Expo concession No. 2010) sixty-third. The reply was quoted as follows: "Kate (Fujian) children's Articles Co., Ltd. is the third party producer of Shanghai City animation Media Co., Ltd., Shanghai City animation Media Co., Ltd. is indeed China's Shanghai World Expo licensed commodity producer in 2010. However, the Expo franchise does not authorize Kate (Fujian) children's products Co., Ltd. is a licensed retailer in World Expo, and has not authorized it to publish advertisements with World Expo logo and other contents in the store. It has no right to use Shanghai World Expo logo. Therefore, according to the regulations on the protection of the World Expo logo, Kate (Fujian) children's Articles Co., Ltd., without the permission of the obligee, used Shanghai World Expo logo in commercial propaganda for commercial purposes, violated the exclusive right of World Expo logo, which was legally owned by the Expo Bureau, and caused a bad social impact, which is a trademark infringement act.

Not only is there a false propaganda in retail outlets, but Kate (Fujian) children's products Co., Ltd. also released the "Kanding" brand as a fake information for World Expo franchisees in many multimedia.