Guang Yun Technology Chuang Guan, Chuang Chuang Board Financial Products, The Size Of The Total Fund-Raising Total Suspected.

The technology seems to be not short of money, and its financial product size even exceeds the amount of money raised. Prospectus shows that in the first half of this year, its holding financial products amounted to 480 million yuan, more than its IPO plan to raise 350 million yuan.

Half a month after Alibaba successfully landed at the Hong Kong stock exchange, a software service provider of the "Ali Department" launched an attack on Ke Chuang board.

According to the notice of the Shanghai Stock Exchange, Hangzhou's Polytron Technologies Inc will receive the final examination at the fifty-second meeting of the 2019 listing committee in December 13th.

Prospectus shows that light cloud technology is the industry's leading provider of SaaS (SoftwareasaService, a software application mode through the Internet) business, the core business is based on e-commerce platform for e-commerce providers to provide SaaS products, on this basis to provide supporting hardware, operation services and CRM SMS and other value-added products and services.

Popularly speaking, Guang Yun technology is an electronic commerce software service technology company. Its main customers are e-commerce providers, providing customer marketing, order management and other services to help them do business efficiently and simply.

Speaking of e-commerce, Alibaba is a well-known platform. The technology is not only deep in the business, but also depends on the platform of Ali. The label of "Ali Department" has brought more market concerns to the science and technology zone of Yunnan Province.

Hatching of Ali gene

The list of shareholders of Guang Yun technology is "starry."

Among them, the most famous one is Ali venture capital, ranking the sixth largest shareholder of Guang Yun Technology, with a shareholding ratio of 4.8%. And the real controller of Ali venture is Ma Yun, with a shareholding ratio of 80%. According to this calculation, Ma Yun indirectly owns 3.84% stake in Guang Yun Technology.

The fifth largest shareholder of cloud technology is Yun Feng Xin, with a shareholding ratio of 4.9%. Behind the company, there are pan Hai holdings, giant investment, Huayi Brothers, Suning holdings and other well-known enterprises.

In addition to the gathering of star shareholders, there is also a 85 person real controller in Guang Yun Technology.

Tan Guanghua is chairman and general manager of Guang Yun Technology. He collectively holds 63.92% of the company's shares through direct and indirect ways. CV shows that Tan Guanghua was born in July 1985 and graduated from software engineering in Central South University in 2008. He also had a lot of connections with ALI. After graduation, Tan Guanghua worked as a software engineer in Alibaba (China) Network Technology Co., Ltd.

According to public reports, Tan Guanghua has only been in Ali for half a year. In July 2009, he and Li Nan jointly invested 30 thousand yuan to set up the cloud software, mainly engaged in SaaS products and CRM SMS business. After the purpose of business integration, Guang Yun software gradually transferred the above business to Guang Yun Technology.

Although the official establishment time of the technology was 2013, from the above history, the business of its software service began as early as 2009. Earlier, when Tan Guanghua went to university in 2005, he began to do Taobao related tools, including statistical traffic and repeat customer analysis. According to his recollection, Ali's service market was not yet open at that time.

In 2009, Ali opened the service market. Later, Ali also launched a service tool for businesses. The data computing capability provided greatly reduced the cost of service providers to find servers to do the computation. With the interface, Guang Yun technology is developing all the way.

In a report by local media in Zhejiang in 2017, ten samples of Ali service providers were listed. At that time, its main product super store manager had ten million sales per month, and the listing plan of Guang Yun technology was also in preparation.

Two years later, the listing is only one step away.

At this time, the products of Guang Yun Technology became more abundant, including the SaaS products represented by super store managers and express assistants, the supporting hardware mainly based on the fast Mai electronic surface printer, the operation service represented by the fast wheat electric business and the CRM short message based on marketing purposes. Among them, SaaS products contributed about 7 of revenue. In the 1-9 month of this year, super store revenue was 90 million, express assistant sales were about 76 million, and Wang Dian series's revenue was about 42 million.

However, relying on Ali's development of optical and cloud technology, dependence on Alibaba is also obvious. In the first half of 2019, the company's income from Taobao, Tmall and other Ali's e-commerce platform accounted for 87.80% of the company's SaaS product revenue, after which the proportion was more than 90%. According to Guang Yun Technology, "based on the characteristics of SaaS industry, the company has certain business attribute dependence on the development environment and infrastructure provided by the platform."

Geometry of gold content

As one of China's first electricity supplier software providers, there is indeed a first mover advantage in Guang Yun Technology. By the end of 6 2019, the super store manager had 454 thousand paid users, ranking first in the third party payment software of Alibaba's business service market during the reporting period. Without considering user overlap, the total number of paid users of the 5 major products of the cloud technology exceeded 1 million 300 thousand in 2018.

A Taobao businessman who used super store manager told reporters, "this is a third party software, which helps businesses to operate daily, and helps businesses set coupons, traffic promotion, SMS promotion and so on." However, the person also said that at present there are many similar products, and the purchase of Taobao official software can also be achieved.

Compared with other products, Guang Yun Technology believes that competitors are involved in the single business platform. The company is currently one of the largest SaaS providers accessing the platform, covering Taobao, Tmall, Jingdong, and many other mainstream e-commerce platforms.

Despite the advantages of multiple platforms, its performance has declined. In 2019 1-9, the revenue of optical and cloud technology was 340 million yuan, down 0.98% compared with the same period last year. Net profit was 57 million 150 thousand yuan, down 19.40% from the same period last year. The income of super store managers in the three quarter was 7.93% lower than that of the previous year.

Guang Yun Technology explained that with the rise of new e-commerce platforms such as the end of 2017, the distribution of e-commerce platforms for some small and medium sized e-commerce providers has caused some diversion effect. However, a lot of platforms are initially displayed at the core of commodities, and the demand for comprehensive management software such as super store managers is not large, leading to a certain impact on the market size of super store managers.

"At present, the number of service providers in the e-commerce service market is large, but the scale is generally small, and large scale service providers are few. It has better cash flow and solvency, lower asset liability ratio and financial indicators, but in general, the volume is smaller, and the company's desire to expand its scale through listing financing is stronger. A computer industry analyst told reporters.

However, what is questioned by the market is that it does not seem to be short of money, and its financial product size even exceeds the amount raised.

Prospectus shows that in 2016 -2018, the amount of financial products held by Guang Yun technology was 160 million yuan, 430 million yuan, and 500 million yuan. In the first half of this year, the amount of financial products was 480 million yuan, which was more than 350 million yuan of its planned fund-raising.