Flying Birds And New Wine Fei Talk About The Brand Concept With Character Interviews
Flying bird and new wine brand was founded in 2012. It is a life style that interprets "nature, romance, freedom" and advocates natural life.
Women's wear
Brand.
The mission of Hamming holding group to create a better life together has provided a new choice of returning to self and relaxing life brought by the wearing experience.
Birds and new wine have been trying to interpret the spirit of nature, romance and freedom in various ways.
And advocate
Fans
Actively sharing the "natural life" lifestyle, in 2017, birds and new wine tried to share some UGC content through the brand, while the 2018 birds and new wine were officially on the market.
WeChat and micro-blog
The end opens up a whole new section: FEi chat -- the interview column of "natural, romantic and free" brand concept based on the life experience of KOL, conveying the brand culture and idea from another angle.
FEi's slogan is "we want to talk to all the love in the world."
Flying birds and new wine describe their pursuits and lifestyles by asking questions about their pursuits and lifestyles through interviews with life, travel, and other high quality brands or fans.
From the beginning of 18, FEi rambling has released 5 phases. Most of the leading characters from the travel to the illustrator, the designer and the FEi are from all walks of life, but they all share a common feature, that is, they love nature, romance and freedom. They are heading towards the natural life they are longing for.
With the increasing pressure of life, people can not allocate too much time and energy to love things, and FEi is just hoping that through this content, we can set up a "example" for people who still love life and yearn for "natural life", and inspire us to pursue the pursuit of a good life.
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