Chanel Launches Swimsuits And Ski Suits As Important As Clothing.

Specially pointed out that these two are not secondary lines, but are just as important as garment lines.

Publishing six series a year has increasingly become a rigid restriction on designers, and also can not adapt to the fast changing fashion industry.

According to the women's wear daily, Karl Lagerfeld will add two capsule series to Chanel, namely skiing dress Coco Neige and swimsuit Coco Beach.

The two series will be officially listed on the store in June, and will meet with consumers when summer comes. Sir Alex said he had this idea when he was on holiday in San tepepee, and found that Chanel lacked these two rigid categories. Chanel fashion director Bruno Pavlovsky also said that the two capsule series was launched specifically for the consumer's holiday equipment.

In addition to the two season clothing series every year, Lord Buddha is also responsible for the two quarter of Gao Ding Xu, a vacation series and a Metiers d 'Art series. At the same time, he also supervises the Chanel pre-sale series displayed to buyers worldwide.

"We have about 30 stores in the coastal cities. During the period from June to July, people in Garner, nice, Barcelona and Capri and Florida cities had high traffic volume, but at that time, our store was supplying autumn and winter."

Pavlovsky said, "the introduction of ski wear and swimsuit is a strategy to find the best way to communicate to consumers the" Chanel has the existence of these products "while facing the needs of consumers.

Coco Beach series

Karl Lagerfeld

The Coco Beach series includes swimsuits,

Beach towels and canvas shoes and so on. Most of the styles are designed to be black, decorated with double C logo with large decals or hand painted lattice designs.

The series will be listed in 26 stores in early June.

The Coco Neige series is more extensive. It will be listed in the July to August and fall series. Besides the stores in the city, this series will also be provided in Courchevel and other ski resorts. In those places, Chanel plans to open a flash store.

The Coco Neige series was exhibited in the early autumn series when it opened to the buyers in Paris. Due to its stronger functions, the series used various technologies. "Our existing series have already joined many skiing and sports elements, so the Neige series will be more inclined to the design of professional snowsuit and pay attention to science and technology, which also requires longer development time."

Pavlovsky said.

Chanel specifically pointed out that these two are not secondary lines, but are just as important as garment lines.

Pavlovsky said Lord Buddha would go over every single item in person.

Looks like the traditional Chanel.

The house is trying hard to catch up with the young people.

In early March, Chanel Beauty, the first store in Korea, opened a game hall in Tokyo -- "Coco Game Center".

This game hall will be a time limited experience and will not go to cities outside Tokyo.

Coco Game Center integrates beauty products and games, where many traditional games are reproduced, including Chanel special version of antique table tennis game machine. Besides, there are many games that give you the chance to win Chanel beauty products.

While playing games, consumers can buy goods or make a one to one service for Chanel make-up artists.

Although Chanel does not sell handbags and fashion on line, they always have more practical methods and games to attract the younger generation's attention.