Adidas Wants To Re Launch Its More Than 50 Year Old Gazelle Sneakers.

In May, Adidas announced that it had to re engraving Gazelle information, and subsequently launched the Ice Mint color Gazelle.

In order to pay tribute to the original Gazelle design, this complex series still uses the previous version, and uses the goat skin to launch 12 colors.

It can be no exaggeration to say that Stan Smith gave Adidas the taste of "fried rice".

In 2011, when C line was the creative director Phoebe Philo Philo, stepping on Adidas's Stan Smith after the curtain call at the T stage, the pair of white shoes successfully broke through the sports world and began to mix with all kinds of fashion freely, and even became an essential single product.

Ever since the Stan Smith was re engraved, Adidas had to re launch its more than 50 year old Gazelle sneakers.

The start of Gazelle was in 1960s, over the past 50 years.

They were loved by models, skateboarding youth, dancers, rock and roll players and punk players.

In 1993, Adidas released the Gazelle for the second time.

"The original version of Gazelle is more slender and more partial to the European version."

Nic Galway, vice president of global design at Adidas Originals, said, "the Gazelle version released in 1993 looks a little bigger and thicker."

For this repetition, Adidas also found the supermodel Kate Moss to shoot an advertisement.

In 1993, when Gazelle was launched to the market for the second time, the then Kate Moss had advertise for these sneakers.

This ad cleverly used the advertisement version 20 years ago, and found the digital artist Doug Abraham on Instagram to make a video advertisement.

"Like Gazelle, Kate Moss was in 1990s.

It is also related to 2016.

Earlier this year, she told me that when she was exercising, she often wore Adidas.

This is an important reason for our close cooperation. "

Adidas brand consultant Gary Aspden said.

With this trend, Adidas officially reissued in 2014.

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In 1963, Stan Smith sold a total of 40 million pairs after its debut, but Adidas declined to disclose the sales of these sneakers after 2014.

According to the trend that everyone wants a pair of small white shoes now, Stan Smith must have made Adidas earn quite a lot.

If Phoebe Philo makes Stan Smith return to the stage of history, it looks as if it is deliberately undecided. Then, Adidas's newly released Gazelle is carefully planned.

"We have achieved great success in Stan Smith and Superstar."

Nic Galway Galway, vice president of global design at Adidas Originals, said, "every generation passes through Gazelle and wears its own style.

Now we need to bring Gazelle into contemporary youth. "

But the company that likes to cook is not just the Adidas family.

In view of the fact that sports shoes collection is also a business, you can see that different popular sneakers have ever introduced the complex edition.

It has counted the 2014 worth watching shoes, including the first Nike Air Tech Challenge II in 1989, the Nike Internationalist in 1981, Reebok Insta Pump Fury in 1994, the first Insta in 1991.