In Recent Years, The Rise Of Domestic Clothing Brands Has Led To An Upsurge In Overseas Brand Mergers And Acquisitions.

Latest fashion The headquarters of brand IRO straddles New York and Paris, and the United States is its largest market.

Following the early April, Shandong Ruyi Group acquired Sandro, Maje and ClaudiePierlot brand A few weeks after the parent group SMCP, another Chinese buyer began to buy overseas. Clothes & Accessories Brand.

According to the news, 00656.HK will buy the French fashion brand IRO, a former company spokesman confirmed the news, but did not disclose any further details. For the takeover operation, there are well-informed sources that the brand founder LaurentBitton and ArikBitton brothers will retain 40% of the shares, and Fosun international will acquire the remaining shares and become the largest shareholder of the Marciano family owned by Guess Group founder Marciano.

According to the news, the spanaction involved is about 130 million euros. For the takeover of IRO brand by Fosun international, some people in the industry have disclosed that it will buy a listed women's clothing company in the United Nations, but this news has not been confirmed.

IRO brand is sought after by global supermodels and fashion bloggers.

IRO was founded in 2004 by Laurent and ArikBitton brothers from Paris, adding a series of men's wear in 2011. KateMoss, RosieHuntington, GigiHadid, AimeeSong and so on are recognized as the most loyal fans of IRO.

The brand's annual sales revenue is roughly 60 million euros, and its shops are spread over many capital cities including Paris, New York, London, Rome and so on. At the same time, IRO also has more than 40 counters in high-end department stores. The United States is the largest market and accounts for 50% of its sales revenue.

Fosun is a diversified business, which runs across the fashion and retail industry. It is also the holder of ClubMed, the most famous French Resort Group in the world. Fosun and its management fund have invested in many overseas consumer brands, including the famous Greek fashion brand group FolliFollie, the famous high-end women's brand St.John in the United States, the high-end Menswear Caruso in Italy, the fashion lifestyle brand TomTailor and so on.

According to statistics, IRO now has 7 stores in France, and 25 in the global market, including 4 outlets in the United States. Some analysts say that after the takeover of the Fosun star, it will further accelerate the expansion of the Asian market, especially the Chinese market. After the acquisition of news, 00656.HK shares rose 1.59% to HK $10.2 per share yesterday, with a market value of about HK $87 billion 800 million.

In recent years, the rise of domestic clothing brands has led to an upsurge in overseas brand mergers and acquisitions. The takeover case also includes the domestic listed company card Nu Di Road (renamed Boulevard) to acquire 51% of the Italy fashion brand DirkBikkembergs parent company; Shenzhen women's clothing, gulis 84 million, acquired the high-end German dress brand Laur L; the fashion tycoon Cao Qifeng family has acquired the fashion brand Thakoon.