Launching "Internet + Children'S Wear" Action

Spin

The industry has always been a traditional industry and pillar industry in Jimo. It has been recognized by the China Textile Industry Federation as a pilot area of textile industry cluster and has been awarded the title of "China's famous knitting city".

In recent years, the characteristics of Jimo's fine garment industry have been selected for knitting.

The children's clothing industry as the breakthrough point, the construction and cultivation of the technology incubator, which is mainly supported by the pioneering textile and garment industry, is integrated into the comprehensive assessment of the whole city in Jimo, and the relevant departments' support measures are supervised. The assessment office of the Scientific Outlook on Development Office of Jimo strengthens the assessment of textile and entrepreneurship support for the departments of Jimo science and technology and industry informatization, Jimo international trade and urban management committee, and so on.

The relevant departments such as finance and Commerce Bureau have increased policy support and service in such aspects as venture capital financing, brand cultivation, foreign trade export and so on. Policy driven, assessment driven, service promotion and multiple measures taken to promote the rapid development of children's clothing industry in Jimo.

In order to speed up the pformation and upgrading of children's clothing enterprises, Jimo has set up 60 million yuan of enterprise development special funds every year since 2016, focusing on accelerating the development of a group of children's clothing enterprises with slow growth but potential development, and promoting a steady development of a number of children's clothing enterprises with good market prospects, high economic efficiency and temporary difficulties. Through accurate positioning and precise measures, the city's industrial economy will grow steadily and promote development.

Jimo vigorously launched the "Internet + children's clothing" action, integrating the new mode and new method in the Internet era into the textile and garment industry, promoting technological innovation and business mode innovation.

Knitted

As a breakthrough, the industry actively connects the online sales platform to create a new marketing mode directly facing the end consumers of the physical factory. Jimo has been identified by Taobao as the first batch of children's clothing industrial belt supported by the first batch in the country, and is one of the ten major industrial belts that are mainly supported.

At present, Jimo has 1.2 business operators in children's clothing business, and it can achieve more than 60 billion yuan of network sales annually, ranking first in the country's county-level cities. According to its own industrial characteristics, Jimo has gradually established "children's wear industrial belt", "underwear industry belt", "maternity products industrial belt" and "home textile industry belt" on Taobao's China quality platform, further enriching the connotation of children's wear industry chain.