BELLE'S Net Profit Plunged In The 2016 Fiscal Year To Avoid Sequelae

What I have been talking about for a while is

BELLE.

Recently, BELLE group, which has issued its full year financial results for fiscal year 2016, has alarmed a lot of people by saying a plan that might be implemented.

It is reported that in the 2016 fiscal year ended February 29, 2016, the group's annual gross revenue increased by 2% to 40 billion 800 million yuan, while operating profit plummeted 32.2% to 4 billion 202 million yuan.

Footwear sales fell by 8.5% to 21 billion 100 million yuan due to a decline in same store sales.

but

Sector business has brought about 16.2% of the strong growth of the basic dilution of the footwear business from the same store sales decline brought about by the negative impact.

In addition, because of the strong US dollar, the appreciation of Hong Kong dollar has led to the group period.

It continued to expand from a loss of 43 million 100 thousand yuan in the previous fiscal year to 65 million 300 thousand yuan.

In any case, BELLE's shares fell 0.21% to HK $4.74 on the same day.

In addition, the group pointed out that the acquisition and cooperation with Barok, Japan, will continue and intervene in the fashion industry.

This announcement is an attempt for BELLE shoe king.

And can such a pformation bring more dawning for the group?

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The issue of "homogenization" of traditional women's shoes is a serious criticism.

People walk from this shop to another shop, and find that the shoes are of the same type, and the brand logo is almost the same.

"The competitiveness of domestic women's shoes is weakening, and it is difficult to compete with foreign brands in terms of quality and design, and the price advantage is not obvious."

The influx of foreign brands of women shoes has made a great impact on the brand of domestic women's shoes.

As China's traditional local women's shoe companies' earnings in 2015 have been released in the near future, the performance of a few of these listed women's shoe companies is almost falling.

The competition of traditional brands is basically around 1:10, because there are only a dozen competitors in the mall, so as long as we can do well in these dozen hands, we will be able to compete with 1:1000 or even 1:10000 when we go online. There are tens of thousands of businesses on line.

BELLE international also closed 418 stores in the first three quarters of 2015.

In August 2015, the BELLE shoes of its same name, the BELLE brand, closed the last store in Hongkong and was seen as leaving the market.

[Daphne's development of electricity providers at the same time drastic reform and optimization of its business model, from joining mode to direct mode.

At present, the proportion of Daphne franchises is less than 10%.

The adjustment is quite modest.

You know, in the initial stage of Daphne, its franchise was about 80%.

[during the season, due to the size and color of shoes, the first single shop needs to reach the 70%~80% of the season.

To ensure production meets the demand for production, production needs to start 6 months in advance.

During this period, the brand owners also need to convene the regional centralized companies to set up the order meeting, and then advance the 3~5 months for sample research and development.

After ordering, the order and trial production will be rearranged, so that a process will take about 9~12 months.

"Men who work in Wall Street even pay 100 thousand dollars a year, but they often wear only two pairs of shoes a year.

One pair is business leather shoes at work hours, and the other is gym shoes.

So two years ago, when he created "hot social women's shoes", Kong Jing Fu chose the shoe industry as a matter of course. "Women love to buy shoes."

However, as China's traditional local women's shoe enterprises' earnings in 2015 have been released in the near future, the performance of a few of these listed women's shoe companies is almost falling.