Swiss Watch Exports Declined In May, Which Was Deeply Influenced By Exchange Rate.

Swiss Franc this year has reached a record high against the euro, so Swiss watchmakers are considering adjusting prices globally.

The arrival of AppleWatch aggravated the difficulties of the industry, and this device will also visit more countries - and will officially enter the Swiss market next week.

In the increasingly competitive environment, retailers may reduce the order of Swiss watches.

Because

Swiss Franc strength, AppleWatch sale and other factors, Switzerland

The export industry has suffered the biggest decline in more than 5 years.

Federationofthe Swiss Watch Industry announced in May that total shipments of Swiss watches fell 8.9% to 1 billion 710 million Swiss francs in the same period last year.

This is the biggest drop since November 2009.

Exports in the first five months of this year dropped by 0.3% over the same period last year.

In May, exports of Swiss watches to the US fell by 14% compared with the same period last year.

Exports fell by 34% more than a year earlier, and Hongkong was the main place for Chinese consumers to buy watches because of low tax rates.

PatrikSchwendimann of Zurich Bank (ZuercherKantonalbank) said in its mail: "because of the AppleWatch market, even the low priced Swiss watch department that exported to the United States has suffered some adverse effects."

He also showed that the US market could only grow at a low digit percentage rate this year, slower than +6% in 2014.

As the dollar strengthened, the weaker euro led to more Asian tourists going to Europe than the United States.

This is also one of the reasons for the decline in the us watch industry, according to DeborahAitken, analyst at BloombergIntelligence.

Brand strategy:

Cie.FinanciereRichemontSA, the parent brand of Cartier, has cut prices in Hongkong and the US dollar area.

LVMH's TAGHeuer (Tigo Hoya) brand cut its price by 13% in Hongkong in March.