Jaeger Le Coulter Stores Will Use More Warm Colors In The Future.

Compared with many of the Hollywood stars who are more willing to use the wrist watch brands or well-known sports celebrities, Jaeger Le Coulter's choice is still low-key and cautious. For young consumers, "a Jaeger Le Coulter watch is not a symbol of success, but a beginning of a new shared journey".

The marketing of this theme may be more likely to resonate among mature consumers, so that more people can share their stories with their brands, but it still takes time for novice to build emotional connections.

In the future Jaeger Le Coulter shop, you will never see the two words of traditional Jaeger Le Coulter in the name of French brand Jaeger-LeCoultre. At the same time, the design of logo will also reduce details and become more concise.

The main color of the shop will also be black and gray before being replaced with large areas of white and beige.

This time, the modification of the shop started six months ago and plans to complete the renovation of the N store in n.

According to Jaeger Le Coulter global CEO Daniel Riedo, the use of more warm colors and details is designed to make shops "more modern, global, emotional and popular."

Meanwhile, at the eighteenth Shanghai International Film Festival held last week, Jaeger Le Coulter officially released its new marketing plan, "Open a whole new world", as the official partner of the festival.

Since May 2015, Jaeger Le Coulter has launched a marketing campaign on this theme around the world.

This,

Celebrities including Eduardo Novillo Astrada, late comedian Charlie Chaplin, Carmen Carmen Chaplin and Carmen Dr. (Dr. Craig Craig Venter) have been invited to become ambassadors, from the dialogue with them, and have taken a series of videos and videos.

Eduardo Novello Estrada (Eduardo Novillo Astrada).

This advertisement is made by US photographer Kurt Iswarienko palm mirror.

The event started a year and a half ago. "The inspiration to start a new world is actually from our customers," Riedo told the interface news. "When they are invited to visit Jaeger Le Coulter workshop, they will always tell stories about them and our products."

For example, Carmen Chaplin's Jaeger Le Coulter watch from Grandpa Charlie Chaplin, the story is Carmen told Jaeger Le Coulter, "there are many stories around our products, and these stories are not only belong to us, but also our customers".

Express.

More stories mean that Jaeger Le Coulter, which is famous for its tabling technology in the public mind, also wants to play emotional cards instead of just feeding consumers' product information.

Last year, Jaeger Le Coulter invited 3600 customers, media and retailers to visit their workshops.

This activity has been going on for many years. Most of the invited visitors are already a connoisseur of wrist watches. They already have a high degree of recognition and recognition for the brand products, and there are many stories about Jaeger Le Coulter products. Therefore, "less technical, more emotional connections" is the goal of Riedo, and based on the Jaeger Le Coulter's production capacity, significantly improving sales is not the ultimate goal of this marketing activity.

Dr. Dr. (Craig Venter) is the image of Jaeger Le Coulter in "opening up a new world".

For the mass market, the names and fields of Jaeger Le Coulter's new ambassadors are somewhat more remote.

The origin of polo and Jaeger Le Coulter lies in the birth of the Jaeger Le Coulter Reverso flip series, which originated from polo. Carmen Chaplin's family story led her to cooperate with Jaeger Le Coulter 4 years ago and completed the complete sequencing of human genome. Dr. Venter is a representative of innovation. Another brand ambassador who did not issue in Shanghai is a conductor from Switzerland. The accuracy of his career is related to the brand.