Urban Outfitters Sales Increased By 6% In The Same Quarter In The Four Quarter.

In the context of the fastest selling holiday sales growth recorded in the US retail industry in 2011, the fourth quarter sales data of Urban Outfitters Inc. (NASDAQ:URBN), the US fashion retailer, were better than market expectations, stimulating its share price to rise by nearly 8.1% on Monday.

In the four quarter ended January 31, 2015, sales of Urban Outfitters Inc. (NASDAQ:URBN) totaled $1 billion 11 million, higher than that of the total.

The US $988 million also rose 11.49% over the 906 million US $2013 in the same fiscal year.

Same store sales increased by 6%, Free People continued to take the lead by 18%, the flagship brand of the same name.

By 4%, Anthropologie increased by 6%.

Chief executive officer of Urban Outfitters Inc. (NASDAQ:URBN)

It is pointed out that promotional activities in the holiday season are more intense than expected, but the steady progress of Urban Outfitters brand is encouraging.

In the whole year, group sales increased by 7.64% to US $3 billion 323 million compared with the same period, and the same store sales increased by 2%.

Urban Outfitters Inc. (NASDAQ:URBN) fell slightly 0.42% to 36.51 dollars on Monday, rising 6.96% to 39.05 dollars after the session.

The group will announce its four quarter and 2014 fiscal year in March 9th.

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After the LVMH youth designers competition, more and more new designers like the competition started to promote the relationship with the next designer or fashion star to get their loyalty.

As Chanel invested more money in the competition, it has recently announced that it has become the sponsor of the French National Fashion Development Association (Andam) design award for the first time and aims to help investment support young designers.

This year, Chanel fashion President Bruno Pavlovsky will succeed Kering group Franois-Henri Pinault as the advisor of the French National Fashion Art Development Association (Andam) design award.

Pavlovsky said, "I will be very happy to become a mentor consultant for the 2015 Andam design award to help the winners meet the unique French know-how and give him the advice and support needed to develop his / her creativity and innovation in this fashionable place in Paris."

Chanel used to be the official sponsor of the international fashion photography festival in 2014. This is a big prize to support new talent.

This year, Chanel designer Karl Lagerfeld will be the creative director of the Hai Ye International Fashion Photography Festival, so the Andam design award shows that it is particularly serious in finding the next generation of fashion trends.

Moreover, it is not only looking for, but also understanding what the next generation trend is and supporting it.

Mr. Pavlovsky said that the sponsorship is consistent with the strategy of Chanel acquiring small brands with "professional skills", such as from embroidery Lesage to button manufacturer Desrues, in order to preserve traditional skills and enrich the French fashion industry.

Of course, some may think that Chanel is starting to think about the future, given that Karl Lagerfeld is 80 years old, despite his creativity and creativity.

But any big global business needs to consider the future.

This is why France's two luxury groups, LVMH and Kering, are equally interested in this activity.

In other words, this is related to the private interests of the industry, of course, there will also be altruistic factors, and the former will not eliminate the latter's value.

So though we always discuss how difficult it is to be a young designer, these are probably the quiet times in those categories.

In fact, with the participation of Chanel, the Andam design award announced that it will add an award of 30 thousand euros (about 34000 dollars) to the accessories award. In a sense, this new thing has its growing importance for the fashion industry. It can be thought that the strength of the accessories designer is rising. It also shows that the Gucci accessories expert Alessandro Michele has been promoted to the brand creative director and C e line accessories director Johnny Coca job hopping to Mulberry.

At the same time, the winner of the Andam design award will receive 250 thousand euros and a two-year guidance from Chanel. The first prize designer will receive 9 Euro million euros and the chance to display their two quarter series at Paris laowe department store.

The Andam design awards, founded in 1989, have been supported by the French Ministry of culture for the purpose of encouraging the best designers in the world.

Many of the prizes have now become famous designers, such as Maison Martin Margiela founder Martin Margiela, former Christophe Lemaire of creative director of Hermes dress, Viktor & Rolf founder Viktor & Rolf designer combination, Moschino current creative director, Jeremy Jeremy and so on.