Viktor&Rolf Terminate Garment Business And Devote Ourselves To Advanced Customization.

The fast pace and fierce competition of the garment industry often make fashion designers miserable. Fast fashion design has limited creativity. Not long ago, Jean Paul Gaultier announced that it would terminate the garment business. It would focus exclusively on the brand's advanced customization business and the promotion of fragrances and accessories.

Recently, Holland designer brand Viktor & Rolf has also announced such news.

Recently, two designers of Viktor Horsting and Rolf Snoeren announced the termination of the brand clothing series, and said this is to focus on the development of advanced customization, perfume and brand licensing.

The decision was endorsed by OTB, a big shareholder group. Renzo Rosso, the boss, said it was the strategic decision to brand the top of the fashion.

Viktor & Rolf was founded in 1992, and 5 years later, it began to be displayed at the Paris high custom fashion week. In 2000, Viktor &Rolf began to dabble in the garment industry and into the men's wear market in 2003.

It is reported that

Will not participate in the upcoming

But the 2015 autumn winter women's wear series will be on sale for the last season.

In the interview, they said that the reason for the termination of the clothing series is almost Jean Paul Gaultier. "We feel it is very necessary to focus on the foundation of art and communicate with our fashions."

Now, there is more time and freedom. "

With Viktor & Rolf men and women wear

At the end of the brand, the flagship store in San o - ray Road, Paris, will be completed in early 2016, while the perfume business co operated with L'OREAL group will not be affected.