Driving Force Behind China'S Clothing Pformation

Looking for fabrics is a problem that every garment company has to face. Now, the "China garment related industry innovation project" aiming at discovering and integrating innovative resources is becoming the latest driving force in the industry.

Roadblocks in pformation and upgrading

In the past two years, there has been a problem perplexing Tao Xiaoma, deputy general manager of ICICLE (Zhi he): young designers are very creative, but their work is disorderly, divergent and inexperienced. "To ensure consistency of creativity, we need a system to help them work orderly."

This is obviously

The task that oneself can not finish.

By this time, the product life cycle management software Yunique PLM of Gerber technology has made great progress.

This is a clothing product lifecycle management software, as long as the specific product series input plan number, from planning to approved annotation, can achieve the whole process of tracking, clothing product development comprehensive data.

So ICICLE became the first user of Yunique PLM in China and Asia.

"This not only helps the ordering of ICICLE design, but also accelerates the time of product launch, shortens delivery time and improves profits."

Tao Xiao Ma said that the value it brings is immeasurable.

Similarly, Cao Bo, a designer of children's wear, is worried about not finding the right fabric.

"Fabric developers have developed many products, but they are all in the showroom."

Cao Bo said, at least let the fashion designers know where the fabric they need, then they can pick, modify, and ultimately realize the value.

Obviously, through this project, "you can save a lot of resources."

Cao Bo said, you can concentrate on developing new products and building brands.

This is of great significance to Cao Bo and the brand he serves.

The above two problems are different in nature, but the same reason is caused by the lack of information between clothing related industries and clothing industry.

It is against this background that in May 8, 2014, the "China apparel related industry innovation project" was launched for a long time.

According to the organizer of this event, the China Apparel Association, the purpose of this event is to "discover, excavate and aggregate the products, technologies, services and innovative ideas, methods and patterns of garment related industries with the innovative elements, and promote them to the garment industry in close proximity to industries and users."

At present, China's apparel industry is entering a critical period of adjustment and pformation. The fabric, equipment, accessories and information industries, which are closely related to the garment industry, are also in urgent need of breakthroughs. For this reason, the China Apparel Association has launched the "China clothing related industry annual innovation project" promotion activities, which can be said to coincide with the time.

"In the new situation, we must be pragmatic and seek truth."

Du Yuzhou, honorary president of the China clothing association, said: "we should gradually shift from volume expansion to quality improvement, upgrading technology content and added value."

At the same time, business people of insight are also aware of the need for pformation and upgrading. "The way to win Chinese clothing is to focus on quality, innovation driven and product development."

Gao Dekang, chairman of Bosideng, said: "no matter entrepreneurs or ordinary employees, they should be calm and behave, and work together to improve the position and level of China's clothing industry in the global market value chain."

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The charm of integrated innovation

Since Jobs launched the smart phone, product doctrine has begun to prevail, as Chen Dapeng, executive vice president of the China clothing association, said: "no product innovation, it is the water of no source."

The problem is that in addition to design and technology, products and technologies such as fabrics, accessories, equipment, CAD and other related industries are needed to make products well.

In addition, it involves related innovative marketing methods, business strategies, operation modes and management solutions.

This is a matter of the coordinated development of the industrial chain.

Under the pressure of cost, how does the clothing brand survive and how to create the value chain? "Nothing more than grasping the two ends: one is the control of the industrial chain, the other is the control of the terminal."

Feng Dehu, vice president of China Fashion Association, said.

In recent years, "fast fashion" H&M, which has been invincible in the international arena,

The core of its operation is the high level control of the industrial chain: R & D, brand operation and logistics, and create value through efficient division and cooperation.

It should be said that the China clothing association has also been concerned about this trend. "It is of great significance to continuously discover and excavate products and projects of this kind of affiliated enterprises from the perspective of users and enterprises, and then introduce them to Chinese garment enterprises."

Chen Dapeng, executive vice president of China Apparel Association, said.

It is based on this background that "the annual innovation project of China's garment related industries" has emerged as the times require.

So, how to evaluate which items are more targeted, practical, reliable and innovative? The organizers decided that in addition to inviting experts from the industry to provide professional advice to the candidates, it is more important to pass the user.

All the declarations are arranged in groups according to the group, and are distributed to hundreds of costumes members of the China clothing association, together with the evaluation questionnaire, and the heads of relevant enterprises of these member enterprises are evaluated as business experts.

These business experts are experts who have been steeped in the clothing industry for many years. At the same time, because they are the latest achievements in the industrial chain in the past two years, they are eager to understand the contents. Therefore, the activities themselves have greatly stimulated the enthusiasm of enterprises.

In addition to mobilize member enterprises to conduct questionnaires, the more direct is the sponsor's visit to industrial clusters.

In order to reflect the current Chinese clothing industry in the largest range, the organizers carefully selected several representative clusters. Among them, the pioneer of modern suits, the origin of the "red gang" tailor, Ningbo, the "men" clothing, Wenzhou men's clothing base, and Shenzhen's Hongkong dress leading the domestic trend, the "leisure city" Fujian Shishi, the "cowboy capital" Guangzhou Xintang, and, as an important undertaking place for the pformation and upgrading of the coastal garment industry, Henan and southwest Chongqing Chongqing were also included in the cluster's visit plan.

Achievement evaluation and follow-up promotion

In the morning of September 5th last year, the award ceremony of "China's clothing related industries innovation excellence project" was held as an important agenda of the "China clothing Convention" this year, held in Urumqi, Xinjiang.

Du Yuzhou, honorary president of the China clothing association, and Wang Tiankai, President of the China clothing association, issued two medals and certificates for ten outstanding projects.

Activities were collected to meet the requirements of 18 innovative projects, covering surface accessories, equipment, information and other fields.

Outstanding users in the user assessment and expert evaluation, ranking the top ten become "China's clothing related industries outstanding innovative projects in the year".

For this event, the evaluation is not the purpose, but the means. The award is not only a summary of the early assessment activities, but also the beginning of the follow-up activities. From the point of view of this activity, the more important will be the subsequent promotion.

First of all, this activity organizer selects the most important part of the innovation project materials, and collate it into the 2014 "China clothing related industry innovation project" compilation. Through the description of the projects, the clothing enterprises can basically understand the project conditions, product characteristics, market conditions and typical cases of each innovation project, increase the awareness of innovative projects, and find innovative projects suitable for their own enterprises, so as to meet the needs of garment enterprises in the future production and operation activities.

Secondly, in the following one year follow-up recommendation process, "

Related industries annual innovation project "will use the China Apparel Association platform and activities to systematically and comprehensively promote the introduction of clothing enterprises.

Moreover, in view of each item of the election, the organizer collated the investigation report according to the questionnaire and the results of the clustered survey, and returned it to the participating enterprises.

For participating enterprises, this link is particularly valuable, because these opinions are first-hand information of member enterprises, or the conclusions drawn from first-hand data have important reference value for the formulation of future strategies of enterprises.

In addition, the organizers will organize various forms of industry exchange activities in accordance with the needs of participating enterprises and cooperate with local associations to build a multifunctional platform for industrial chain cooperation.