Children's Industry Potential Is Huge, Semir Apparel Wants To Build Children's Industrial Cluster.

Here world

Xiaobian network to introduce to you that the potential of children's industry is huge, Semir apparel wants to build children's industrial cluster.

Zheng Hongwei, Secretary of Semir fashion board, said on investor relations recently: "Semir apparel has launched dream brand and Mini balalbala two new children's brands since the end of last year.

With the help of the Barbara system design, management and supply chain system, the two brands are developing well under the online marketing channel, and they are also selling on the three party e-commerce platform such as Tmall, and the online and offline business is in good condition. "Mini Balabala brand is supported by the design, management and supply chain system of Barbara."

It is understood that Mini Balabala for 0-4 year old baby, products include

Accessories, supplies.

The baby clothing market has gradually shifted from the low end market to the brand and quality.

Dream is located in the fashion accessories, products including shoes, underwear, accessories, bags, etc., is the first children's one-stop fashion matching center, the company will also derive many dream brand products category in the future.

Zheng Hongwei said: "the domestic children's business is growing at an overall stage, and many industries of children's consumption show the combination mode of extension and endogenous growth.

The leading effect of scale advantage and brand advantage of children's clothing has been concentrated.

In the future, the company will also improve its market share by improving supply chain system, improving product cost performance and strengthening company management.

In recent years, Semir apparel has been actively promoting the implementation of multi brand strategy on the basis of consolidating the two dominant brands of Semir and Barbara.

The company has launched Mini Balabala and dream many brands in the field of children's business, acting as a brand of Sarabanda, holding Yu Han Shanghai to develop children's education business.

Zheng Hongwei said: "there is great potential for development in the children's industry.

Children's rigid demand competition is relatively fierce, but children's education, animation, film and television industries are still in the development stage.

The company hopes to advance the layout of big business in the future through investment.

Three quarterly reports show that the company achieved operating income of 5 billion 362 million yuan in the first three quarters, an increase of 8.82% over the previous year, and realized a net profit of 671 million yuan attributable to shareholders of listed companies, an increase of 21.67% over the previous year. The basic earnings per share were 1 yuan, up 21.95% over the same period last year.

Semir apparel said: "in the face of changes in the way consumers buy and channel changes, the company will continue to innovate, actively develop e-commerce, shopping centers and other channels to consolidate and develop the leading position of the original casual wear and children's clothing. At the same time, we will continue to implement multi brand development strategies through the capital market, and actively develop new businesses through various modes of cooperation such as agency, investment and acquisition. We will create a world leading multi brand clothing group that covers children's clothing, adult wear, and high and low end businesses, covering all shopping malls, franchised stores, e-commerce and shopping centers."