Ali Joined The Five Major Department Stores Under The Layout Of O2O

< p > missing mass comment does not mean that the pace of Ali O2O is slowing down. The joint strategy is becoming an important strategy to promote a href= "//www.sjfzxm.com/news/index_c.asp" O2O /a and e-commerce.

Yesterday, Alibaba [micro-blog] group announced the launch of "mobile Taobao 3.8 Life Festival" and cooperation with five major retail department stores including Yintai business, < a href= "//www.sjfzxm.com/news/index_c.asp" > Joy City < /a >, new world, Hualian, Wangfujing and so on.

Ali called it "an important campaign to stick to the O2O life circle through the popularity of one game".

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< p > it is the first time to promote O2O on such a large scale.

According to Ali, the five major retail groups will move on Taobao mobile platform in 3.8 activities, as well as other retail giants in the first tier cities, including the grandmother in the catering industry, the leopard, the cash box in the KTV industry, the good guy, the Wanda and Jinyi brands in the cinema.

The total scale is 37 large department stores, 1500 brand counters, 230 KTV, 288 theaters, 800 restaurants, and nearly 10000 online brand shops.

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< p > according to the relevant person in charge of Hualian stock (3.32, 0.11, 3.43%), the company's first startup project with the < a href= "//www.sjfzxm.com/news/index_c.asp" > Alibaba < /a > will be trial run in Wanliu shopping center of Beijing.

"The company and Ali have their own advantages. This cooperation is also a starting project for the future cooperation between the two sides of the O2O."

It is also revealed that the future LBS is also the direction that the company may try.

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< p > Wangfujing electric business leader said in an interview with reporters, more emphasis on this activity for the store's drainage capacity.

According to reports, this is the first time that Wangfujing has cooperated with Ali in the field of O2O.

The mobile payment function of Wangfujing O2O strategy will be launched in March.

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< p > besides, Yintai and Ali are also trying to open up cooperation in membership relations, payment systems and CRM management.

And Ali's news shows that future cooperation with the five major retail groups will also involve traffic, marketing, membership, data and payment.

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< p > "within 5 kilometers of the consumers, there will be corresponding life service circles. At the commercial level, they are business circles.

Alibaba is willing to open up the technology, data and experience we have been making to the traditional retail enterprises, helping the traditional retail industry to be mobile and electronically oriented, and build a mutually beneficial and win-win mobile consumption platform.

Wu Qian, general manager of Alibaba O2O division, said.

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< p >, according to the relevant person in charge of Alibaba, Taobao mobile is also working with businesses to try out some cutting-edge technologies that can open up online and offline shopping processes to meet future customers' conceptual shopping scenarios.

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< p > Alibaba O2O brand leader has revealed that in the future O2O strategy, every industry related to the core value of O2O will become a very important investment hotspot.

And the life of the e-commerce entry line must be strengthened, so it is easy to understand every move of Ali.

The acquisition of Tak Tak map is about layout, and Ali's strategy has changed from e-commerce to e-commerce.

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< p > it is worth noting that the whole line of products within Ali is improving to the more suitable O2O scene application.

Reporters learned from Ali yesterday, mobile phone Taobao and High German map is being opened up.

For this life festival, the new version of Taobao mobile will also be launched.

It is reported that Taobao mobile users currently have exceeded 400 million, and the peak value of 127 million of single day active users is the largest mobile shopping platform in China.

In addition, Ali will have nearly 5000 brands this year to enter the whole strategic scope of O2O < /p >

< p > in addition, following the mobile payment "taxi software", Alipay [micro-blog] has begun to take a big hit in the offline retail field recently.

Reporters recently found that convenience stores such as hi tech and Mei Yi Jia launched a full range of discounts for mobile payment. Users paid for Alipay wallet at these convenience stores. They all enjoyed the "wallet price" discount of "5 to 5" and had already been retailing to facilitate the O2O market.

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