The Standardization Ability Of Clothing Is Closely Related To The Market Share Of Products.

Under the increasingly competitive market environment, enterprises can only occupy a place in the market only by practicing their excellent internal strength and improving their core competitiveness. I am engaged in Clothing sales management In recent 20 years, especially in recent years, the emergence of new fabrics, new accessories and personalized design of clothing has made the retail terminal's demand for product quality more and more high. In order to satisfy the customers' demand for clothing quality, we must enhance garment standardization ability from manufacturers, government management departments and retail terminals, so as to improve the market share of products.

　 Consumer oriented, strict implementation of various standards

Consumers are end-users. Only by taking consumers as the center and meeting the needs of consumers can we really improve the market share.

(1) overseas Clothing enterprise Standard implementation. Foreign clothing company customers have their own clear quality standards and manuals. All suppliers are required to comply. Australian retailers such as Myer, Just Group, European HM, ZARA and so on all have strict standards. In this regard, the EU's restrictive requirements (SVHC list and restriction list in REACH regulations) are the largest. For the quality standards of garment retailers, suppliers must also comply with the requirements of fabric accessories preparation, and require fabric accessories manufacturers to produce according to the requirements of customer standards. After the completion of the fabric, the third party authoritative testing companies such as SGS, TES and so on will be tested according to the contents specified by the guests. After the test is finished, submit the original report to the guest. If the test results do not meet customer requirements, the supplier must rearrange the fabric and ingredients. If it can not meet the requirements, it is also possible to cancel, or carry out clothing wear test, customers may also be based on the specific style combined with the test results specific analysis. If the fabric slip test is not correct, but the style is large, customers will sometimes accept it. However, it is best to inform the guests and negotiate with the guests before the fabric arrangement is achieved.

After entering into circulation, there are also various quality problems. Specific problems should be analyzed concretely. If consumers wash clothes that are required for dry cleaning, they will be responsible for themselves. But if consumers are washing according to the requirements, and the enterprises do not provide the correct washing requirements, causing serious shrinkage, fading or zipper cracking, all customers will be returned, and the supplier should bear full responsibility.

(two) foreign companies Clothing standardization Example. Pumpkin Patch, a famous clothing company in New Zealand, is a children's clothing company. It has sales outlets in the United States, Britain, Australia, New Zealand and China.

1. it requires that the products supplied by its suppliers must meet the requirements of the above laws and regulations, sign contracts with suppliers regularly, ensure that the products meet the relevant standards, and bear all the consequences of bad products, such as the death of children who eat loose buttons. Children wear pyjamas without dangerous labels, and the oven is too close to cause burns.

2. foreign governments usually do not specifically inspect clothing and other testing departments, but with sound legal system, anyone can go to the store to buy ready-made clothes and take the test reports to court. So businessmen are afraid to take lightly. Otherwise, they may incur huge reparations and have to sell products.

3. in order to track every product, Pumkin Patch requires suppliers to provide detailed contact addresses for garment factories and batching plants and check them regularly.

4. once a quality accident occurs, for example, the product has been completed or sold on the shelves, it is found that the lead content test for the button is not qualified. It will take the principle of global cargo transfer, and move the products to countries with no requirement for the lead content of the buttons, such as New Zealand, Australia and other countries. All in all, countries in the world have different degrees of strict clothing standards in clothing, especially in terms of safety. Mandatory national standards must be observed. If the complaint is not complied with, the local supplier will be heavily punished.

　　 Implementation of domestic standards

China's standard classification. China's standards can be classified into two categories according to their nature: mandatory standards and recommended standards. The mandatory standard is code GB.

It is the state's explicit requirement in the form of law that the technical content and requirements specified in some standards must be implemented, and no violation or alteration is allowed for any reason or method. The recommended standard, the code "GB/T", refers to the standard that the State encourages and adopts voluntarily, which is instructive but not suitable for enforcement. That is, the technical content and requirements stipulated by the standard have a general guiding role, allowing users to use their units flexibly in combination with their own actual conditions.

At present, there are two mandatory standards in China's textiles and clothing consumer goods: one is the identification standard, GB 5296.4 - 1998, the instructions for the use of consumer goods and textiles and clothing, one is the safety technical standard, and the other is GB 18401 - 2010. According to the relevant provisions of the standardization law of the People's Republic of China and the quality control law of the people's Republic of China, the units and individuals engaged in the production and operation of textile products must strictly enforce the mandatory national standards. Products which do not conform to GB 18401 national basic safety technical specifications of textiles are prohibited from production, sale and importation.

Besides mandatory standards, there are many other recommended standards, including national standards, industry standards, local standards and enterprise standards. Each garment standard has its application scope, and the production enterprise consciously carries out corresponding product standards according to its own clothing characteristics, such as the product standard GB/T 14272 "down garments", the jeans product standard FZ/T81006 "cowboy clothing". There are also many product standards that can be applied to clothing of various materials, such as FZ/T 81007 "single clip clothing". Its application scope is cotton, hemp, silk, chemical fiber and its blended fabrics, which are made of raw materials and batches. But a garment is not only a product standard, it also has one or even several citation standards, such as clothing size standards, corresponding fabric standards and so on. Whenever the new standard is issued, the new standards will be held by the bidding committee, the third party inspection room and other departments to help the garment production, management and inspection departments to correctly understand and implement the new standards.

　　 Supervision and management of products by government departments

According to the relevant standards and regulations, most production enterprises in China do the factory inspection, and the qualified products conforming to the standard can go out of the factory. In addition, government functional departments should supervise spot checks, urge enterprises to strictly enforce product standards and ensure product quality.

(1) quality and technology supervision departments conduct supervision and spot checks on the quality of production enterprises in accordance with the "Regulations on supervision and management of the quality of products produced by the people's Republic of China". We should punish unqualified enterprises and products according to relevant laws and regulations.

(two) the industry and commerce department supervises and checks spot commodity quality, and punishments for unqualified products according to relevant laws and regulations.

　　 How to standardize the retail terminal market?

Standardization is very important in the retail terminal. The retail terminal is faced with consumers. Each consumer chooses a garment, which is a comprehensive acceptance of the quality of the product. Therefore, to strengthen the overall monitoring of the quality of clothing products, we must attach importance to the standardization of shopping malls. The monitoring of market commodity standards is reflected in the monitoring before entering stores and after entering stores. Monitoring after entering the cabinet is divided into internal inspection and external inspection.

(1) check before entering the shop. Clothing brand manufacturers (manufacturers) and retail terminal stores (referred to as stores), after reaching the intention of business cooperation,

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The buyer of the store will ask the manufacturer for the relevant certificate "clothing quality inspection report". Generally speaking, the quality inspection reports provided by manufacturers are divided into sampling inspection and sample sending inspection according to the inspection method. The products are divided into fabric inspection and finished product inspection. Generally speaking, the reports collected by the head of the cooperative early stage are usually the "clothing quality inspection reports" commissioned by the inspection, which can only prove that the commodities listed in the report have qualified sales conditions.

(two) check after entering the store. Each brand manufacturer's merchandise enters the store sale, because the qualification obtained before has certain validity, if the clothing changes season, the new product shelves and so on, the store terminal must follow up one to one correspondence product qualification certificate.

1. internal inspection, internal inspection is divided into departmental duties, Sales Department Sales Department inspection and responsible for company product quality and customer complaints department inspection (customer service department), customer service department has played a role in the supervision of the sales department. The sales department is responsible for the follow-up daily follow-up inspection. During this period, the effectiveness of the commodity quality inspection report is mainly checked. The effectiveness is mainly to check whether the report of the special store is expired. If the general report is valid, it should be reviewed according to the specific date on the report. If there is no time limit, it shall be checked according to the validity of the year. The quality inspection report of clothing products can be divided into two types: fabric and garment. However, all goods in the retail terminal are not mandatory. Every country must have qualified quality inspection report, but check whether it can enter the retail business for sale on the basis of the factory's certificate of conformity. From this point of view, clothing products account for a larger share of the general merchandise retail market and a large variety of products, so the state can not achieve the most detailed quality control. Then, the workload of responsible enterprises will increase.

Invite third party technical organizations to help check. The supervision and spot check of commodities in the circulation sector by the business sector is very legally binding to the enterprises under inspection. However, such supervision and spot checks are planned and not regular, usually in a year. If such a spot checks are more frequent in one year, enterprises will have a reverse mentality if they want to increase their operating costs. Under such circumstances, the quality control of shopping malls should be constantly strengthened, mainly by internal means. The trained business management personnel have the ability to check the appearance quality of the garments, but the internal quality problems are difficult to sense. This requires us to combine the third party technical institutions to test the products by laboratory means. For non conforming commodities, rectification is the main and rectification can not be done. The supplier can actively cooperate with this kind of inspection supplier and get better results.

　　 Common problems in standard implementation found at retail terminals

(1) improper use of clothing standards. The application scope of the standard is not well understood by production enterprises, and the wrong product standards are used on the tag. For example, a knitted garment containing 10% wool, the marking standard is FZ/T 73018 "wool knitwear", and FZ/T 73018 "wool knitwear" is applicable to wool knitted goods with a gross weight of more than 30%. It is obvious that knitted garments containing 10% wool can not execute FZ/T 73018 "wool knitted goods" and apply FZ/T 73005 "low wool blended and wool like knitwear".

(two) the label of the tag is incomplete. Some production enterprises are weak in technical strength, and no standards are implemented, that is, no standard production. Some manufacturers fail to identify the size, fiber content and washing methods of clothing. The most typical is fiber content, for example, a linen 30% viscose 70% garment fiber content marked 30% Ma 70% cotton. There are also loopholes in standard drilling for production enterprises. A certain index is evaluated according to a certain standard, which is unqualified products, and another product standard that does not assess the index is implemented.

(three) the lag of standard setting. For example, there are no specific criteria for specific types of clothing products. For example, the front piece of a garment is viscose woven fabric, and the back and sleeves are polyester fiber knitted fabric and so on. Other criteria are inconsiderate for some key indicators, and are not revised in a timely manner. For example, FZ/T 01053 "textile fiber content identification" stipulates that when a certain fiber content on the label is less than or equal to 15%, the deviation of fiber content is 30% of the nominal value. When the fiber content is below 3%, the cashmere content and the content of cotton and linen in the 30% of the nominal value are obviously not applicable.

In view of the above situation, the sixth provision of the "standardization law of the People's Republic of China" stipulates that the products produced by enterprises have no national standards and industrial standards, and enterprise standards should be formulated as the basis for organizing production. The product standards of the enterprise must be reported to the local government's standardized administrative departments and the relevant administrative departments for archival purposes. The State encourages enterprises to set up enterprise standards that are stricter than national standards or industry standards, and are applicable within enterprises if they already have national or industrial standards.

In order to ensure the quality of products, many garment production enterprises will set up enterprise standards strictly controlled by national standards and industry standards to control the quality of products. Some enterprises' standard pH values are stricter than national standards and industry standards. Some enterprise standards add some technical indicators on the basis of superior standards. Consumers do not understand all the standards executed by a garment. They are concerned with the style, material and price. They want to buy clothes that are comfortable, comfortable, safe and remain the same after washing. Their requirements cover the physical and chemical properties of various aspects of clothing products. That is why apparel companies in various countries regard these test indicators as an important part of the formulation of clothing standards.

　　 Summing up the application stage of standards in retail industry

First, the passive stage. The main performance is that most enterprises do not attach importance to quality, and there are three products in the market. The Technical Supervision Bureau and the Bureau of industry and Commerce of the competent government departments, by compulsive standards, carry out punishments and checks on the unqualified products by means of spot checks and tests, and enforce the mandatory regulations, so that manufacturers can passively improve the quality of products in the process of checking spot checks.

Second, from passive to active transition stage. As manufacturers pay attention to the quality of their products, they begin to do internal quality control. Now, our country is in the period of mandatory demand from the government, and it is the transition stage to control the quality of enterprises spontaneously.

Third, take the initiative in quality control and have your own brand. Enterprises in order to meet customer needs, take the initiative to control the quality of clothing, and create their own brand. Brand is a kind of wealth and a guarantee of certain quality. Foreign enterprises regard their brand as the life of an enterprise. This is our final development direction.

　　 Concluding remarks

The above is my own experience in the retail terminal enterprise and the specific practices and viewpoints of the enterprises in how to control and apply the clothing standard in the retail terminal. It can be said that the implementation of standards for clothing goods is reflected in the supervision from production links to circulation links. Enterprises in all sectors must strictly enforce the national mandatory standards, and attach great importance to them from the leaders of enterprises to the grass-roots staff. What is the specific form of the standard in the retail terminal? The key lies in whether the enterprise's system is sound and strict, and whether the enterprise has a strong sense of responsibility and social responsibility in this aspect.