Analysis Of The Future Development Mode Of China'S Retail Industry

< p > if we refer to the law of economic development in developed countries, consumption will become the main body after a country's economic development reaches a certain level.

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In the case of Japan, for example, the economic downturn in the 80s of last century, but consumption is rising. Especially in 90s, when the second generation of consumers after World War II became the main consumer, consumption was quite strong.

Throughout the development of China's economy, the process is similar to that of developed countries. There will inevitably be a downward trend in the new generation's savings rate and an upward trend in overall consumption.

In this way, although the whole economy will enter a relatively moderate growth stage, I think consumption will still be greatly improved.

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Under this background, I think that China's future retailing industry has three developing trends besides three basic aspects such as commodity and operation, or three aspects that deserve attention.

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< p > first is the integration of industries.

At present, China's retail industry is relatively scattered and relatively broken, and there are more SMEs.

The scale of each enterprise is not enough to support the long-term development of the enterprise, so cross regional integration must be an important means and trend for Chinese retailers to become bigger and bigger in the future.

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< p > followed by innovation of format.

The scarcity of China's urban exploitable land resources has led to the high cost of property and will continue to rise in the future. Under this background, for example, there may be a slow growth in some retail formats, such as hypermarkets, or non food businesses.

Next, the a href= "//www.sjfzxm.com/news/index_c.asp" > retail format < /a >, which is more moderate and can better capture the needs of consumers, is more obvious and convenient.

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< p > third is the adjustment of < a href= "//www.sjfzxm.com/news/index_c.asp" > retail layout < /a >.

China's urbanization process is accelerating, and China's urban population is also migrating. The future urban-rural fringe or suburb may become the main area of urban consumption.

The original retail layout is still concentrated in the traditional densely populated areas and the traditional professional outlets are clearer. With the change of population, there is inevitably a problem of suburban format. The rural industry may not be the same as that in the city. The future form of rural industry is a direction of retail layout.

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< p > economic downturn, for retailers in the short term, the most insurable is to improve their operation and management level, but more should look at the long term.

If many of the government's reform ideas can be effectively implemented, large and medium-sized retailers should strengthen their ability to grasp the opportunities of strategic integration.

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< p > in addition, as for the current situation, everyone is talking about the whole channel. I think for the traditional retailers, the whole channel should first make the stock, then do the increment outside the stock, which is to make our existing business stock through electronic way, so that consumers can have a better experience.

The so-called full channel development must be based on firmly grasping the existing customer resources, and then develop new customer resources.

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< p > the future definition of < a href= "//www.sjfzxm.com/news/index_c.asp" > retail scale < /a > may change. In the past, the definition of retail size is the number of stores, and the definition of the future retail size is how many loyal consumers, and this consumer does not mean that he is buying to my door is my consumer, but should be defined as I really know what kind of person he is, what kind of things he likes, what kind of things he likes, what better things can be recommended to him, and he has considerable loyalty to me, so as to call a real consumer.

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