Summer Edition "Limited Edition" Is Favored By Brands.

< p > with the advent of the great heat, summer sales < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > also entered the peak of the year. Although most of the shopping malls in Shanghai have begun to discount or even clear up the summer wear, but the majority of the brand summer wear collectively rose, consumers generally reflected that the price was too high.

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< p > consumer Miss Wang said that the same price was spent in the first two years, but it was only a brand name.

According to a brand agent song Qiang, this year's summer clothing factory price rises about 20%-25% compared with last year. In the retail channel, some brands of clothing may increase by about 50%. "For retailers, the rents of every major CBD business district in Shanghai continue to rise every year, which also leads to an increase in the operating costs of shopping malls."

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Wei Lin, vice president of the China clothing association, said in an interview with the media that the price of many garments this summer has risen by more than 30% over last year, so consumers will feel more and more expensive. < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > more and more expensive.

It is understood that most of the increase in clothing prices comes from rising prices of clothing materials and accessories.

The rise in crude oil prices resulted in less than 20% of the a href= "//www.sjfzxm.com/news/" > fabric > /a and accessories prices in 3 years.

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< p > under the circumstances of the compression of clothing profits, manufacturers have pushed the "classic", "limited edition" and even attracted the attention of consumers with the name design as a gimmick. Recently, reporters saw in some shopping malls that the original selling price of "a" href= "//www.sjfzxm.com/news/index_c.asp" > clothes < /a > was sold at a price of about 400 yuan, because the price of the "classic" doubled, reaching 800-1000 yuan, while the limited edition was three or four times higher than the same commodity in terms of scarcity, and the higher the number, the less the price.

With the increasing demand for the personality of Shanghai consumers, these styles are often sought after, even though the price is much higher, but they are often sold out.

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< p > experts say that increasing the selling price of products is not the only way to maintain profits. Therefore, differentiated competition will become the main way for enterprises to survive in the future.

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< p > export tax rebate adjustment clothing export also "price" < /p >.

< p > July 1st, the export tax rebate adjustment further reduced the profit margins of the enterprise < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a >. According to the first "a href=" //www.sjfzxm.com "Textile Network" /a "online survey of nearly 140 domestic textile enterprises, the most direct impact of tax rebate adjustment is the compression of enterprise profits.

According to the calculation of the enterprise, the loss of this part of the profit is not equal to US $500 thousand to US $2 million or above.

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< p > a company responsible for producing a href= "//www.sjfzxm.com/news/index_c.asp" > textile dyestuff < /a > said that now, because of the adjustment of export tax rebate, exports have to raise their prices.

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