Integrating And Innovating Wuxi's Textile And Garment Industry To Create A New World

Historically, Wuxi was once known as the "cloth pier". So far, Wuxi is still important in China.

Production base, regardless of scale or grade, is in a leading position throughout the country.

But in the context of the tight macroeconomic situation this year, Wuxi textile

The industry is also under pressure. The competitiveness of textile exports has been significantly weakened, resulting in a shrinking market, reduced orders and low prices. Some enterprises are in a dilemma.

Reporters recently visited a number of enterprises and related industry associations, listening to many people in the industry to pulse the development of textile and garment industry, their vision of "cloth pier" future, and these words are closely related: "potential, integration, innovation, Stamina".

Wuxi's textile and garment industry pformation is still strong and powerful.

"The biggest difficulty at present is the lack of market demand and the sharp reduction in orders."

Wu Zhiqing, Secretary General of the textile industry association of the city.

In his view, although the international financial crisis in 2008 also caused some impact, it had little impact on the market of textile and garment industry, and the order of enterprises remained stable basically.

However, this time, affected by the spread of the European debt crisis and the sluggish international economic recovery, the demand for international market has been shrinking. The domestic market has also been constrained by macroeconomic regulation and control policies, which has led to the sluggish domestic demand. Under the "two party" attack, Wuxi textile industry, which has always been dominated by foreign trade, is temporarily unable to adapt.

The decline in market prices has further exacerbated the difficulties.

Data show that from the price index PPI, the overall textile industry dropped by 6%, to a single commodity, cotton prices fell by 22% in the first half, short fiber prices dropped by 17.7%, and the negative pulling effect on textile and garment industry output was more obvious.

Commodity prices are decreasing, while prices are rising in another market: the labor cost of our textile and garment industry has increased by 15% in the first half of this year, and the money of enterprises has become more and more difficult to make.

"The market downturn is also a period of adjustment, for the textile and garment industry, now is a good time to carry out technical pformation."

Many people in the industry have called for the downturn in foreign markets, the relative strength of the renminbi, and the decline in advanced equipment prices in the international market, which is the best "time window" for acquiring advanced equipment and improving production efficiency in the world.

In September 14th, the fourteenth Jiangsu International Fashion Festival was held in Nanjing, and 20 enterprises in Wuxi appeared together.

On the booth of the red bean group, a special underwear attracted many people's eyeballs.

Taxus can purify the air and extract anti-cancer substances. It is known as the "plant giant panda".

Originally, we planted yew, and now we have crossed the boundary between the raw material and clothing, and developed new products.

The head of the red bean group introduced that they first made yew into wood pulp, then spinning it into yew fiber, and then mixed it with cotton fiber and so on to mix it into fabric. It has moisture, antibacterial and other health functions, and the handle is also soft.

Enterprises that value innovation are naturally rewarded.

In the 1-7 month of this year, a number of enterprises that have always focused on innovation have developed well in the key clothing enterprises of our city, such as sunshine, red beans and so on. The output value of enterprises has increased by more than 4%.

In addition to product innovation, there is also an innovation in marketing mode.

"Hai Lan's home has 2400 stores in the whole country, with more than 40 thousand employees and an annual revenue of 9 billion yuan.

However, none of the shops was invested by Hai Lan group, and no one was paid by Hai Lan group.

It was produced by Hai Lan group. "

The secret of the success of Hai Lan marketing is to firmly grasp the highest level of "smile curve" - R & D design and product standards, and turn from traditional manufacturing enterprises to brand operators, thus becoming the largest clothing chain enterprise in the country.

Under all kinds of pressures, innovation is indeed not easy, and there is still a market in some enterprises.

In this regard, the industry analysis, textile and garment industry pformation and upgrading is the general trend. As a coastal developed region of Wuxi, if we can not play the advantage of technology, management, products and other aspects, it will be very difficult to win in the fierce market competition.

Therefore, a group of "weak innovation" enterprises with weak technical strength and low product grades will be eliminated, and the "strong innovation" enterprises corresponding to them will rise up and become leaders of the textile and garment industry in Wuxi in the new era.

Brand is the lifeblood of the clothing industry.

With the same fabric and style, with different labels, the price may be quite different.

Wu Zhiqing said that now Wuxi textile industry already has a world famous brand "sunshine", and "red beans" and other 17 Chinese famous brands. How to give full play to the existing brand advantages and create more loud Wuxi brands has become an important topic before us.

The way of "bright sunshine" continues: at present, the sunshine group is restoring its overseas marketing network, developing the international market through various ways, such as the acquisition of brands and self-management, while pferring part of the labor-intensive processes to foreign countries, so as to achieve the simultaneous upgrading of pformation and pfer.

Jiangyin cloud bat group has registered its woolen sweater brand to the United States, and bought five brands of sweaters with different grades in the United States, and established a sales network and design center in the United States. Small batch and personalized high-end fashion sweaters are directly produced locally. Since this year, the volume of orders has not risen and the profit has increased by more than 10%.

Large enterprises "fame and wealth", there are many small and medium enterprises to do? Jiangsu

Now, Alton

Gong Zheng, chairman of the board, may have some inspiration for the clothing industry in our city: all enterprises have to pform and upgrade, but it does not mean that they must create their own brands and take the lead. Many small and medium-sized enterprises should find new opportunities in the division of labor chain.

At present, there are nearly 200 cooperative factories in Alston, and more than 30% of them have achieved the "two development" driven by the integration of brand operators.

Many people in the industry say that the most important thing for the textile and garment industry to overcome is the development environment.

The upstream and downstream industries of the industrial chain should embrace and warm up, profit from each other and share interests. Government departments should strive to create an environment and minimize the burden on enterprises.

At present, many enterprises are ready to seize the opportunity of Russia's accession to the WTO to develop the local market, and suggest that the government make full use of all kinds of resources to organize the key development so as to expand the market space for enterprises.