Development Trend Of Modern Chinese Fashion Show

At the beginning of the founding of new China, all kinds of infrastructure and production needed to invest a lot of manpower and material resources, and during the ten years of the "Cultural Revolution",

This "born in the western bourgeois society is not understood by foreign cultures," so it is sold out for years.

It was not until March 1979 that Pierre Cardin, the famous French fashion designer, held a fashion show at the Beijing National Cultural Palace in 12 French models.

In April 1983, the Ministry of light industry held the first large-scale clothing exhibition after the "Cultural Revolution" in the Beijing exhibition hall. The exhibitors of Shanghai clothing company brought the only amateur fashion show team in China at that time. The models wore their company's exhibits every day, and only two or three days after the product was launched, the products of the company were sold out.

Hundreds of media at home and abroad released this news, making it a good word in the industry for a while.

This is an example of China's first fashion show to achieve good business and social benefits after the "Cultural Revolution".

After the reform and opening up, with the development of economy and the active market, clothing has become the most important thing.

Hot spots of consumption.

Fashion show activities are beginning to flourish.

This not only promotes the exchange of cultural ideas among different places, but also accelerates the competition among garment industries in various regions, and promotes the healthy and orderly development of the national garment industry.

Since 90s, clothing festivals and clothing fairs have sprung up everywhere.

Enter the exhibition.

According to the survey statistics, in the first 10 months of 2005, the national average of at least one clothing exhibition opened at least one week. Compared with the same period in 2004, the clothing exhibition has increased by 20%.

At the same time, the display and performance level of our fashion show is also increasing.

I have participated in several "China International Garment Fair". Both the static exhibition of the exhibition and the dynamic press conference of the brand are fresh and impressive.

Dress modeling, model performance, music, lighting and booth design are all first-rate.

It is not difficult to see that the development of China's fashion show has entered a new stage.

In the light of

In recent years, with the efforts of the China Apparel Association, a more formal and systematic fashion exhibition model has been gradually formed, including the Chinese men's wear exposition held in Ningbo, Zhejiang every year, the Chinese women's wear expo organized by Hangzhou as the center, the Chinese casual wear exhibition organized by Zhongshan as the center, the costumes fair of ethnic minorities organized by Kunming as the center, the China international brand clothing expo organized by Shanghai as the center, the Chinese fashion week centered on the costumes of the Beijing as the center, the Chinese fashion week, the international fashion and dress trade fair dominated by clothing and clothing, etc.

Undoubtedly, the prosperity of the exhibition economy will accelerate the scientific and rational development of our garment industry.