How To Select The Location For Clothing Business

The clothing market itself buys clothes All of them are gathered together. It should be noted that if the market is opened, the location is very important Clothing business The location of clothing stores is crucial. The best location is next to the elevator, the toilet and the corner. It is best to investigate the flow of the whole mall and the flow of the booth you choose.

Sun Tzu's art of war says that war is a trick, and I think business is a trick. Sometimes your analysis is correct. You think I buy some cheap and good clothes, treat customers warmly, and simply decorate them. In fact, not many people buy them. Why is this? I think the analysis is not objective and one-sided.

You only analyze from your own point of view. If there are 1000 people in this area who have the same idea as you, you will become rich. But what if there are only three or five people who have the same idea as you? Have you investigated the people around you? What do they do? More office buildings or residential buildings? Are there many new buildings or old buildings? What is the average age of residents? How many large supermarkets are there nearby? How many stores are there? How many clothing markets are there?

Let's take the site selection as an example. To be frank, the combination of these two items is your store's positioning. A correct positioning plays a decisive role in whether we can succeed or give up halfway.

Now let's talk about the role of my question on site selection.

1. Working status of surrounding people

For IT industry, it is suitable to drive some high-end OL devices, casual clothes The style of clothing is relatively less important. The fabric and brand are more important. The color is mostly black, white, gray, blue or solid. People who buy such clothing pay more attention to details. An embroidery and a lace may be the premise for their purchase. In a word, you can observe that most IT women wear clothes mainly with temperament, even if there are colorful modern girls, they are only a few. Generally, more successful women like to wear simple and capable clothes. Some people, who have received higher education, like to wear their own personality. Many women like Xiang Yilian will choose this style. There is a small lace on the neckline, a small embroidery on the chest, and so on. If you want to sell sportswear or non mainstream clothes in this area, it's hard to say. Because even some women who like this style are not allowed to wear it to work, and people are habitual animals. They live in IT circles for a long time, and all the clothes they see are of this style, so it is difficult to accept other styles. In a word, it is difficult to innovate by following the rules.

If there are a lot of schools, sports series, Korean and Japanese clothing, and non mainstream clothing should be chosen more. Popular goods, brand goods, low-end, middle end, and high-end clothing have corresponding markets. High end boutiques are relatively difficult. It is not difficult to locate the goods by observing what style the surrounding students like. And most of the students are looking for fresh excitement, so it is relatively easy to succeed in opening a small store with its own characteristics and distinctive style. But no matter how rich the students are, they are willing to spend thousands of yuan to buy a bag and thousands of yuan to buy a pair of shoes. Three to four hundred underwear buyers are absolutely rare. The mentality of the students is easy to change, there is no stereotype, and there is no too much limitation for the style that they are suitable for. Maybe today they still like the lady style. Tomorrow, when we see the class flower wearing a fashionable style dress, we think it is good, and immediately follow the trend to buy it. It is common to follow the trend. And most of the clothes will not be worn for a long time. At most, they will change in a month or two, and most people will not wear last year's clothes this year. Therefore, they generally do not buy expensive clothes.

Conclusion: Be bold and innovative, be sure to have your own personality, and update the goods quickly. The style is novel. wait... I give you the most common example. It can be said that everyone can think about it. The key is to see, inquire and think about it. Everyone must have his own set of distinctive ideas as long as he has his heart and is not afraid of hard work. This idea will become money into your pocket.

2. More office buildings or residential buildings

This is related to the customer's economic ability, the style of window display, the peak time, etc

If there are many office buildings, the basic sales time will be after 12:30 p.m. and 5:00 p.m. In general, the more you shop, the less you buy. However, the more you shop, the greater the future turnover will be. This kind of purchase is mostly rational consumption. Getting more impulsive consumption will determine your business. It is important to open a clothing store in the office building and display in the window. A quick glance at the location and style of your store may form a psychological impression. When you take a break, you may come to visit your store. When you meet a favorite product, it will be sold, even if it is not sold at that time, Maybe I will come to buy it after work in the evening. Or pay and consume later. Therefore, the best special price time for the activity is the payday on the 15th, 10th and 20th. Conclusion: It is more suitable for boutiques and warm environment, giving guests the most relaxed environment. This kind of consumption is enjoyment consumption.

If there are many residential buildings, it is suitable to do some foreign trade stores and children's clothes. The theme of display style is that there are many goods and styles. The peak time is after 6:00 p.m., and the weekend is all day. It should be noted that the most conspicuous display in such stores is different from that on weekends. From Monday to Friday morning, full-time wives usually come to the store, preferring more high-end and distinctive clothes. On Friday night, Saturday and Sunday are the days when everyone has a rest. The display in the golden position is based on the principle of popularity, good style and low price.

3. More new buildings or old buildings

New buildings and old buildings mainly determine the consumption level and consumption concept. The old building is low and the new building is high, which is generally the case. One of the important bases for pricing.

4. Average age

It is mainly that the number of young people and the number of old people determine the positioning and price of goods. It is worth mentioning that if the nearby communities are all new buildings, and all of them are white-collar workers or small bosses, they are not old enough

Take a closer look. If there are more couples around 27-31, consider children's clothes. There must be many children~~

5. Supermarket

If there are more large supermarkets, it proves that there are more residents and the consumption capacity is medium. In addition, during the site selection survey, we can know the flow of people during the peak period by looking at the supermarket cashier receipt (forget which post taught it in our home)

6. If there are many large shopping malls, you can consider taking advantage of the east wind to open personalized stores around. As long as there are characteristics, high prices, and shopping malls, you will not worry about no buyers

7. If there are many clothing markets, you'd better follow the market

The clothing market itself gathers people who buy clothes. It should be noted that if you open a stall in the market, the location is crucial. The best location is next to the elevator, the toilet, and the corner. It is best to actually investigate the flow of the whole mall and the flow of the booth you choose. We also need to investigate which ones in the market sell well and how they do it. Compared with the passing god of wealth, there are fewer repeat customers in the mall, so the focus is on display and shopping guide quality.