20 Thousand And 120 Internet Marketing Trends

Because I often take the plane, so I prefer to take it. Marketing Trend is compared to the state of an airplane. Some trends are ready to take off, and some trends will have to wait for more passengers to board.

Here are 10 items listed by me. network Marketing trend, "ready to take off" means that it is worth spending time and money, and should start at once. "Waiting for boarding" indicates that it is better to test again.

1. discount and feedback

Ready to take off

This year will be looking for Cheap products In the year, because the economy is still recovering, consumers have more and more price inquiry tools on hand.

So we need to use ultra-low price to attract customers. Get two sales and recommend new customers. profit 。 In addition, if customers compare their prices with mobile phones, they should always be prepared to offer discounts or other incentives.

2. mobile phone Pull Marketing

Ready to take off

Mobile pull marketing means letting consumers interact with your ads through mobile phones, and then stimulating them to make decisions about buying.

This marketing mode needs to combine traditional advertisement with call action. For example, let consumers get a coupon by entering a key or verification code, or take a coupon advertisement in newspapers and magazines to get a discount.

3. mobile phone push marketing

Waiting for boarding

Mobile push marketing means sending promotional messages via SMS or telephone.

It is still very expensive for small businesses to send large amounts of text or telephone information. So, by e-mail, it can be cheaper and can carry more content.

4. three screen marketing

Waiting for boarding

Starting in 2012, the need to promote the Internet not only takes into account the changes in people's television viewing time, but also concerns their colleagues' attention to the other two screens: tablets and smart phones.

Next year, you can advertise on TV and invite you to watch your promotion through two other screens. Promote email, video and social networking on the tablet. On mobile phones, we use applications to track offline sales promotion and sales.

5. localization of network promotion

Ready to take off

If you want to develop potential customers in Denver, will you consider advertising in the Losangeles times? In fact, the online version of the Losangeles times can match the readers of Denver to display your advertisement.

Therefore, in 2012, regional advertising should be done in national publications, provided that these publications contain news about the target area.

6. approaching marketing

Waiting for boarding

It allows people to pick up promotional information from nearby stores via mobile phones, such as ShopKick and Foursquare. Users can find stores through location detection or location technology.

Many people have begun to embrace location detection technology for mobile phones, so testing near marketing in 2012 can help you become a technology seller in the future.

7. social media promotion

Ready to take off

If your customers already have a large number, they are likely to discuss and comment on your store on the Internet. To win the positive evaluation as much as possible, this is called social media promotion.

Use social media monitoring tools like Trackur or Google Alerts to find all comments about your company or product. Participate in the discussion and then ask the customer to share or evaluate it politely.

8. Customer Relationship Management (Social CRM)

Ready to take off

C RM is usually used to track users' purchase behavior. But don't forget that your customers will also share their other aspects on the Internet, which you can collect. This is called customer relationship management (Social CRM).

Every week in 2012, we spend some time monitoring and collecting any useful information from our customers. For example, you find that users are talking about summer vacation on Facebook, which should be a good time for you to offer summer holidays product promotion.

9. globalization marketing

Waiting for boarding

With the rapid expansion of mobile Internet, more and more people begin to surf the Internet. Translation tools like WordLens enable people to read information more easily, such as websites, e-mails and advertisements can be translated into local languages.

In order to make your business more globalized, you can see which countries are attracted to users and test them according to these users. Then, formulate product and service strategies for these international users. If the effect is good, they can be copied to other countries.

10. ubiquitous business

Waiting for boarding

Just supporting credit card payment will cause some customers to lose. In 2012, we need to provide more ways of payment to our customers.

Let your store support Paypal payment, Google Wallet or other third party payment.