Spring Is Coming To &Nbsp; How Does Brand Clothing Clean Up Stock

After the Spring Festival holiday, many

Ms. Xiao is Chaoshan people. He is 40 years old and has been in Panyu for more than 10 years.

When she first came to Panyu, she worked in some brand clothing stores, and later opened her own clothing brand store.

Regarding the clothing inventory problem, she indicated that regardless of which brand located at which consumption level will face, this is inevitably meets in the clothing sale, also cannot evade.

The key to solve this problem is to get rid of inventory and circulating funds as soon as possible.

Ms. Xiao introduced her most commonly used means of cleaning up stocks: discounts in her own stores, or selling merchandise to discounted clothing stores.

Discounts in their own stores will attract many customers, but the sale of new products and discounted goods in the same area will inevitably affect the sales performance of new products. As time goes by, they will enter the awkward situation that new products offer fewer people to ask.

While the operators are forced to discount the new products in the short term, the new products will soon become discounted goods, thus seriously affecting the profit margins of the commodities.

The economic benefits generated by the launch of new products can not compensate for the investment in development. The daily discount will also leave a negative impression on consumers and lose the original consumer group. This discount can only become a big discount of the brand image at the end.

Therefore, Ms. Xiao will choose the latter, that is, to sell merchandise to the discount clothing store.

But discount franchise stores are relatively new in terms of discount.

Reporters learned that in Guangzhou and Hongkong and other economically developed cities, many of the so-called discount shops have been sprung up, such as Huambo's Huambo, Hongkong's outlets, and so on. They are highly exclusive brand name and discount.

In most of the famous brand special market.

Just after the season, the designer clothes were quickly sent to this place, and concentrated on "special treatment", and indeed they were genuine goods. There were also many people who came to "name brand names", and everyone was very relieved about the quality of the products.

In the famous brand discount stores, there are always many famous brands of discount products sold at the same time, thus bringing different brands of followers, expanding the source of tourists, playing a role of mutual promotion and mutual promotion.

Ms. Xiao said that sending stock to discount franchised stores could reduce costs.