Quanzhou Garment Industry Is Keen On Retail &Nbsp, Improving The Efficiency Of Channel Operation.

Recently, GAP, the largest clothing retailer in the United States, unveiled its first 4 stores in China.

So far, the world's top three apparel chains, ZARA of Spain, GAP of the United States and Hennes&Mauritz of Sweden (short for "H&M"), are gathered in China.

This is another indication of retail links to clothing.

I understand that as of the first half of 2011, the total number of seven wolf stores has increased by 51 to 3576. The net increase of stores is all direct stores, and the terminal terminal has increased to 439. The strong male suit is running on the official flagship store of Taobao mall, and the retail price of all goods will be consistent with that of the terminal store.

From garment manufacturers to garment retailers, it seems that Quanzhou garment industry has become a big business nowadays.

In this regard, Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, said: "the seven wolves are wholesales, and retail is a key part of the clothing industry. Therefore, the seven wolves have gradually pformed from wholesale to retail, and have been emphasizing the details of retail, including product and retail management skills.

The seven wolves do not want to become one of the biggest garment manufacturers, but to become the biggest clothing retailer in China, and realize the direction from clothing manufacturers.

As early as 2001, he began to pform from production to retail.

"We have been emphasizing the concept of retailer brand. Now, the international fashion brand retailer is SPA, and China's clothing industry has reached the stage of commercial brand. This is why we are committed to the retail of clothing.

Ding Hui, chairman of Limited by Share Ltd, said.

For the strategic pformation of Quanzhou clothing industry, Zhao Jianhe, the chairman of Green group, made an objective evaluation.

He said that the vast majority of garment enterprises in Quanzhou started from factories, that is to say, from the manufacturing link, with the continuous expansion of scale, enterprises must continue to extend to the top of the industrial chain, and to benefit from R & D, marketing and design.

Zhao Jianhe said that garment enterprises' pformation of retail business is a strategy of light assets. "This brand operation mode is very good. Some retail links that can be done by themselves are taken over by themselves, and outsourcing can not be done to others. This mode is not bad, and has many advantages."

But it should also be noted that the manufacturing sector has its own advantages. For example, the enterprise can control product quality, price, delivery time and so on, and it is also more conducive to cultivating talents.

As a result, many manufacturing enterprises will not give up easily and turn to full retailers.

In November of this year, Quanzhou garment enterprises such as seven wolves and Baoxing built their own production base in Suzhou, Anhui. This fully demonstrates the importance of manufacturing links to these enterprises.

Perhaps, a statement from Hong Lianjin, vice president of Limited by Share Ltd, a powerful man, is more able to explain the problem. He said, "attention to the retail channel, the purpose of the enterprise is different, but most of them are to inject fast reaction capability to the marketing channel of the company, so as to improve the production and marketing relationship and improve the efficiency of the canal operation."