Those Things Related To E-Commerce...

Recently, several industry related activities around the world have talked more or less about the rapid attack of e-commerce.

It seems that the speed of popularization of e-commerce is fast.

At the beginning, many people worried that the international fast fashion brand settled in China would have a huge impact on the state-owned brand.

Now, in retrospect, the impact of e-commerce is much larger than these worries.

Quote from Sun Ruizhe, vice president of China Textile Industry Federation: the changing situation has given the industry a new development environment. It requires us to make a new exploration of the industrial value and a new orientation of the industry so as to achieve better next development.

The next step is to explore new ways of industrial value, and we need to work hard to revitalize the stock and look for increments.

This requires our industry to have a new position. First, we must find crossover, interaction and integration between traditional industries and strategic emerging industries. Second, the textile and garment industry should become an important driving force for the fashion industry.

This is the historical mission of our industry.

From these points of view, it is easy to see that Sun Ruizhe is full of confidence and expectation for the combination of fashion elements, emerging industries and traditional industries.

In that interview, Sun Ruizhe made a detailed analysis of the current situation of traditional business models, and talked about personal views on the speed of business development and the pace of industrial development and consumer demand.

Among them, yes.

In 2010, the size of China's online shopping market was close to 500 billion yuan, an increase of 89.4% over the same period last year. In 2010, the proportion of China's online shopping market paction volume to total retail sales of social consumer goods increased from 3.2% in 2009 to 3.2%, a 1.1 percentage increase, which is expected to exceed 5% in 2012.

According to statistics, more than half of China's population will "touch the net" in 2013, which will give a strong boost to the booming e-commerce.

In the case of brand marketing, the e-commerce of Ningbo menswear brand GXG will undoubtedly refresh Ningbo brand in OEM thinking.

The original GXG did not vigorously take the road of the electricity supplier, but mainly based on the traditional sales mode. However, the self built B2C mode only gained a lot of benefits for the enterprises only in the two activities.

In November 11, 2010, GXG broke through 10 million yuan, and sales ranked the top 6 in the same grade; in April 2011, with the 3rd anniversary celebration of Juhuasuan and Taobao mall, its performance was 15 million yuan.

Such data are heartbeat, and e-commerce is gradually infiltrating into cities, towns and villages.

In the future, it is an indisputable fact that traditional enterprises exert their efforts in e-commerce.