"2011 Best Winter" Children'S Down Jacket

Compared with the adult down jacket Market, children The sales of down garments have increased rapidly in recent two years. Yesterday, reporters interviewed a number of brands of children's clothing in Hanzheng Street, and realized that the consumption characteristics of children's down clothing market were obvious. The sales of mid-range prices accounted for up to 70%.

Entering the August, the major brand The autumn and winter clothing of children's clothing began to order, of which the down jacket became the top priority in winter clothing. According to the director of Hubei Futong baby dress, five years ago, children's down coats in Wuhan were rare. There are two reasons: many parents think that children grow too fast, and a down jacket is hundreds of dollars. It is not cost-effective to buy a down jacket. On the other hand, the winter in Wuhan is not long and the utilization rate of cotton padded clothes is even higher.

With the increase of the consumption level of the public, the children's down garments are coming into the spring of sale. The reason is that the down price clothes at the mid-range prices are priced at around three hundred yuan each, and the price difference is not great with the cotton padded clothes. Parents are willing to buy them. Like the woodpecker, sun snowman and other brand children's down garments, in order to stabilize the market price, every year after the Spring Festival, we start to purchase raw materials and produce down garments. Because this is the off-season production. raw material The price is cheaper.

Last year, there was a big name. Children's wear Down jacket manufacturers find Hanzheng Street dealers, hoping to cooperate to open up the Hubei market. But because the price of the brand down garment is too high, up to thousands of yuan, many dealers do not want to take over. Bumblebee children's products dealers also said that children grow fast, and now children's clothing is generally "big one". Manufacturers should also try to reduce costs and provide quality and cheap products.