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OEM Business Mode Is Getting Narrower And Narrower.

2011/7/1 11:46:00 47

OEM Business Mode Garment Factory

Many enterprises believe that the difficulties encountered by enterprises at present are not seen in the past 10 years, especially for the processing trade enterprises.


OEM business mode is getting narrower and narrower.


Mr. Lin has set up a garment factory in Panyu Nan Cun for nearly 20 years. After the Spring Festival this year, he has been running outside the market. "A few years ago, the number of orders received by the enterprises was good, and the friends in the same field thought he was more successful. Now from Raw material price Almost all the costs of factory rent to workers' wages are rising. Due to the high inflation rate and the increasing competition in the industry, the price of the products sold is far from being able to digest the negative impact of the rising cost, and the workshop is rented, so the financing loan problem is very headache, and the business difficulties encountered by the enterprises are unprecedented.


For labor-intensive enterprises and processing Trading enterprises During the spring fair, I heard that some enterprises did not dare to take orders. "The more losses they have, the more losses they will make. No more loss, less loss. The mode of OEM (OEM) can still work in the last few years, and this mode is becoming more and more atrophy with the improvement of internationalization and the fierce competition in the market. Mr. Lin said. Experts from the banking sector believe that the transformation and upgrading of labor-intensive small and medium-sized enterprises is a direction, but the chances that transformation is not eliminated in time are not only an economic issue. After all, transformation of high-tech industry is not a lot. The government should pay enough attention to the problem of the way out for small and medium-sized enterprises.


Creating brand is a way out.


The head of the Panyu District economic and Trade Promotion Bureau once said that there is no backward industry and only backward production capacity. This may point out a direction for industrial development. The reporters found that in the surrounding areas of Panyu, such as Dongguan and Humen, the garment industry developed towards the fashion capital. The rise of its industry depended on the government's attention to the market cultivation and brand building of the garment industry development, and many brands of clothing were called the fashion capital in the whole country.


At present, some local clothing processing, Clothing fabric And related logistics enterprises encountered difficulties are not single, many enterprises started serious deficiencies.


Miss Li, a professional, thinks that as a garment industry, most of the enterprises in Europe and the United States occupy the high-end of the clothing industry. The profits are generally at least 100%. The Japanese and Korean enterprises occupy the middle and high end, and the profits are generally 50%~80%, while the profits of Chinese garment enterprises are mostly below 10%. Among them, the added value of the brand has the right to speak. It is possible to extend the period of time when the foreign trade OEM enterprises are afraid to take orders. He believes that at present, there are hundreds of clothing factories in southern China, but there are not many brands that really have their own brands. There is still a long way to go for the foreign trade processing enterprises of local foundry to really go to the domestic and foreign markets and establish brands. It is difficult to build a brand, but enterprises must go on.

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