Behind The "Clearance Sale"

In the streets of Mayang Miao Autonomous County, advertisements such as "face to face Warehouse Clearance", "seasonal sale and sale" and "bloodletting" are everywhere. Is there really such a cheap thing? Consumers are in a fog. Recently, the industry and Commerce Bureau of the county carried out a survey of such advertisements and uncovered the truth behind them.

In the north of the county market At the exit, the law enforcement officers of the Mayang industry and Commerce Bureau saw a big slogan with a "shoe shop coming up and clearing up", and asked the shopkeeper to provide a facade contract signed with the owner. It was found that the tenancy contract signed by shopkeeper Wang and store owner Zhang was from January 25th to January 25, 2013 this year.

Since the shop was not opened for a long time, why did it claim that it was maturing? In the face of law enforcement officials' inquiries, Wang explained that this is a marketing tool that businesses cater to the psychology of consumers. I saw many facebook "face expiration", and I also wrote on the red paper the "face expiration and clearance processing" several big words posted on the wall, hoping to attract customers. Law enforcement officers immediately issued a notice of rectification to Wang.

In the inspection of Fuzhou South Road, the law enforcement officers found a big slogan in a clothing store that was "half off at a loss". Walking into the store, a salesperson is selling clothes to customers, saying that the discount activities can't be bought in these days. The law enforcement officer asked the shopkeeper Liu to bring in the invoice and found the store entered. clothes Each purchase price is between 30 and 50 yuan, while the store price is up to 200 to 400 yuan per piece, and 100 to 200 yuan after 50 percent off. The profit is 3 to 4 times the cost. The law enforcement officials ordered the shopkeeper to rectify the deadline within a specified time.

In Fuzhou Road, a leather goods store plays the sound of "clearance" selling sound: "knapsack, schoolbag and other commodities are the famous brands produced by regular manufacturers. Because of the bankruptcy of enterprises, there is a big sale in the whole field. Everything is 25 yuan, 25 yuan for each piece. After investigation, the shop Sale The labels marked "Lining" and "back to back" are all counterfeit goods purchased from a Foreign Backpacker wholesale city at the price of 5 to 10 yuan per piece. The law enforcement officers seized the relevant commodities of the store.

Luo Li, director of the Mayang industry and Commerce Bureau, hopes that the media will remind consumers that they must be mindful of their attitude when buying goods and not be fooled by exaggerated or false advertisements. Advertisements like "clearing the countdown and remaining days" are suspected of false propaganda and should be held responsible accordingly. Consumers can call "12315" complaints.