The Cat Has Been Grinding &Nbsp For Ten Years.

In March 9th, the ninety-third China needle and cotton fabric fair and the twenty-third China Silk Fair were unveiled at the New International Expo Center in Shanghai, which is far more than the previous one. It will once again become the focus of Shanghai after the Expo.

Cat people are blue chip stocks.

Underwear, which has never been able to match the coat, will be swept away in the past.

In particular, the charming appearance of the cat's star sub brand MiiowSexyzone (sexy zone), the beginning of the exhibition, let the mood of the visiting dealers be extremely high, negotiation, consultation and continuous flow of people.

Why are so picky dealers so popular with MiiowSexyzone?

The mystery is worth exploring.

Excitement and tension have not yet completely retreated.

This is entirely new business model of the cat, the whole category underwear life hall. It will break the obvious situation of the underwear business category in a single, light and busy season. This will be a business model with many kinds of wins. Its unified brand image support, standardized mode operation mode and other multiple operation support guarantee will greatly shorten the profit process and extend the profit time.

This is a blue chip stock that can earn several times the current profit and can be held for a long time.

Dealers say so.

Channel breakthrough weapon

The history of China's underwear market is not long ago. Although it has gone through several blowout times, such as thermal underwear and body sculpting underwear, it has never been able to break through the growth ceiling. It can be said that underwear has been in a stage of imitation for a long time. Many businesses are buying other brands' best sellers, and selling them with a slight change.

However, the underwear market is brought into a very homogeneous circle, and the enterprises are also brought into innovation without a puzzle.

Products, styles, channels and so on have entered the same situation. The next competition is only to fall on the sensitive area of the price, and the brand value is ruthlessly diluted.

In addition, China's underwear development has been trapped in the channel for a long time. Compared with its rich outer garments, the underwear category is single, seasonally strong, and there are only a few sales seasons in a year, which is very difficult to negotiate with the counters in the shopping malls. The sale will almost become the choice of underwear clearance, so the dealer has a headache.

Of course, how can the cats be swept away by the dealers?

Cat people, a highly active underwear enterprise, is full of legendary brand building. Its bold innovation of CCTV has attracted highly respected professor Lang Xianping.

From the positioning of fashion underwear to the concept of sexy brand, and to the skillful application of entertainment marketing techniques, she has been embarking on a brand-new business mode innovation road, avoiding the entanglement of product level, keeping away from the price trap and opening up the unique business mode of underwear operation, and the channel restriction in underwear industry will also become a history.

This is precisely the reason for winning the favor of distributors at the needle conference.

A keen insight into the market situation, a forward-looking forecast of future development, and a quick introduction of the whole category underwear life hall are the best tools for the cat people to break through the bottleneck of the channel and win the market.

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Gather power with wisdom

The concept of Miiow underwear living hall has a long history.

The cat has always wanted to break through the limited channels of underwear business development, and has visited the United States, Japan and South Korea for many times. The secret of Vitoria, though underwear, is still a four season product. Consumers can enter the store and easily get all the underwear needed by one stop.

In this regard, cat people are very excited: Nowadays underwear enterprises need not stick to traditional channels. They should be bold in carrying out innovation and reform of channels, making the channels more precise and finer, and can completely enter the unlimited potential underwear market with cloak channels.

"With the power of intelligence", the cats gathered their underwear together to build a full category underwear life hall, and all the personal sexy clothes are available. For dealers, this is an investment platform with four seasons and no off-season. For consumers, this is a convenient, fast and pleasant one-stop shopping platform for personal clothing.

At the same time, cat and international 4A advertising company in full cooperation, in 2010 more focus on international development, the cat brand has been re combed, now formed the parent brand Miiow and sub brand MiiowClassic, MiiowSecret, MiiowSexyzone brand integrated system, completed the cat people has been "brand distribution channels" bold idea, achieved a unified brand identification and fine channel operation, its mother and child brand terminal store image project has been planned, this April, will be gradually spread to the whole country.

The growth points of branches under the business model (including all subcategories of underwear, life shop), such as the MiiowSexyzone in the bright spot, for girls aged 16-21, are classified as underwear products, socks, bottoming shirts and bottompants as the main products. Brassiere, household and warm clothes are seasonal products, and towels, hats, shoes, bags, hair bands, cartoon dolls and other ancillary commodities are used as auxiliary products. This group of youthful youthful vigor is free from the same pattern and has the habit of buying randomly. Most of the single price goods are concentrated at 100 yuan -150 yuan, which completely does not constitute pressure on their consumption ability. In this way, the commodity category of cat people has become powerful.

Facts have proved that the independent MiiowSexyzone all category underwear life hall has been sought after and appreciated by distributors.

The MiiowClassic (cat person Classic), targeted at 29-38 year old men and women who pursue high quality and high income, and MiiowSecret (cat's secret), locked the 22-28 year old socially active, passionate, dream, fashion and sexy charm "Honey cooked girls". The two together with MiiowSexyzone form a complete encirclement of fashion groups.

Although MiiowClassic and MiiowSecret have not yet appeared in the current session, the enthusiasm of MiiowSexyzone has been enough to shock people.

Poly brand distribution channels, so that dealers get strong brand support and easy operation of unlimited money.

New development of underwear industry

In the past decade, the cat industry has been booming in the industry with its unique business model. While others are still selling products simply, the cat has taken a big step forward, breaking the rules and jumping out of the trap, helping the dealers turn luxuriant with the new business mode, becoming the most destructive sharks in the underwear industry, and the profit growth has become easier and simpler.

In the future, Chinese underwear is bound to enter a period of rapid growth. It is particularly important to control high-quality channels and acquire international integration capabilities.

I believe that the entire underwear industry will also be driven by the new business mode, stepping out of the competition pattern of product duplication and price killing, and rising to the more high-end business mode competition. Underwear development will also open a new chapter in the spring of second.