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How To Manage The Shortage Of Stores

2011/3/10 16:43:00 50

Mention

Hypermarket

Out of stock management, I believe that the sales colleagues in the big stores know that it is not easy. At the same time, this is also an important part of every fast moving consumer goods manufacturer's attention and improvement. Because if this link is not done well, it will not only lose the sales performance and shelf share of the manufacturers, but also affect the brand image of the manufacturers, and destroy the cornerstone of the cooperation with the hypermarket.

Since the shortage of stores is very important for manufacturers, the supermarkets are now forced by manufacturers.

Management

How to avoid and how to reduce the important channels has become an important topic in the operation of hypermarkets.

The author thinks that it is impossible for manufacturers to do 100% without getting out of stock at the moment, but there are still some ways to reduce them. Here are the suggestions for the shortage management of large stores from the perspective of front-line combat.

First, starting from the distribution management of the manufacturers themselves:

At present, there are mainly three modes of distribution: the company.

logistics

Warehouse direct distribution, distributors on behalf of distribution, third party logistics distribution.

In the course of distribution operation, manufacturers should strengthen the following management:

1, the distributors or distributors of the third party logistics are in stock.

2, does the operator of the hypermarket store inform the agent or the third party logistics before the promotion period?

3, if the company fails to make timely production, it should notify the customer's temporary lock code ahead of time.

4, the goods plan should be as early and accurate as possible.

5. Anticipate the expected quantity of promotional activities as far as possible.

6. a reasonable customer under a single day to avoid too many sales orders, resulting in inadequate delivery.

7. strengthen order follow-up and pfer in place.

8., strengthen the management of dealers' coordination, so as to prevent dealers from malicious distribution.

Two, starting from the operation and management of stores in hypermarkets:

In addition to doing contract negotiations, promotion planning, vivid display, business development planning, customer objection communication, store operators should strengthen management of stores, as this is also an important reason for reducing the shortage of stores.

1, we need to know the details of SKU sold by customers.

2, we need to understand the sales turnover status of each SKU in the store, make a reasonable order, and do a good job in inventory management.

3, to understand the customer headquarters and stores ordering process and distribution requirements;

4, we must promptly solve the problems of the customers' early and current market.

Have a, timely products been processed in a timely manner?

Virtual inventory processing for B and client systems

Is there any handling of C and expired products?

Is there any solution to the communication barriers between D and prophase business?

5, according to the sales situation of the store, make the suggested order and find the person in charge of the shopping mall to follow up, so that the customer can form a habit of cooperation, so that the customer can see your suggested order in time.

6, we must carefully write down the order, and do a good job in the management and registration of orders;

7, we should follow up the arrival status of each order in logistics.

8, we need to communicate and coordinate with customers more frequently to form good cooperation with customers.

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The phenomenon of shortage in operation stores is not terrible. The terrible thing is whether we can find solutions and countermeasures from the shortage problem. The above are the suggestions for the shortage management of the hypermarkets in the actual operation, and I hope to give you some inspiration.