Yi Si Bei De: Let Innovation And Upgrade Synchronize

　 With the improvement of China's political, economic, cultural and international status, Domestic children's wear The consumption mode and market demand for brands and products are changing. People's standards have gradually changed from the past practicality to the pursuit of beauty and even brand connotation. Children's clothing industry is faced with a new round of brand upgrading. Many brands have become cannon fodder in the process of upgrading and transformation. Undoubtedly, it is difficult to stand firm in such a market, but it is more difficult to stand firm feet. " Si Bei de "Brand children's clothing, with all kinds of advantages, continuously occupies the share of sales in the high-end market.

All along, " Si Bei de "As the brand of children's wear brand pushed by Dong Du Textile Group, with the concept of" health, environmental protection, safety and comfort ", we have been continuously innovating and exploring in the field of children's wear. It has been rated as a national inspection free product, a famous brand product in Jiangsu Province, and an ecological fiber product in China. The "Si Bei de" has strong advantages not only in design, but also in fashion concept and clothing production.

Quality: testing at all levels to ensure safety.

Compared with many children's wear brands in the market, "Si Bei de" has the advantages of fabric and production, specially developed new knitted fabrics including Cooldry moisture absorption and quick drying series, Sunlite hollow insulation series, Mickface ultra-fine soft series, Hyrech functional products series, etc., combined with the characteristics of children's clothing, specially introduced the tensile testing instrument and the neck pulling tester, and used the special equipment to measure every detail of a button, neck circumference and so on, and ensured the safety of children's clothing through testing.

Comfort: baby's most intimate guard

Yi Si Bei de has recently launched a mosquito proof children's clothing, the children's fabric is pure green environmental protection fiber - organic cotton as the fabric carrier, and the fabric carried out a special aromatic mosquito repellent function finishing. The fabric itself has light grass flavor, and has an efficient mosquito repellent rate. The fabric repellent rate to mosquitoes is 99%, the product has good safety performance, the fabric is not irritating to the skin, no allergy, harmless to the human body, and comfortable to wear. The garment is effective 200 times, and is called "the most intimate guardian of babies" by many consumers.

Design: giving "love..." Connotation

At the same time, it also gives "love...". Combining the characteristics of children's listening to stories, the connotation of "love" is embodied, and the concept of "story telling children's clothing" is introduced. The brand and product personality are molded around this concept and the extension of brand culture is extended. On the spot of the fourth China knitting exposition, the "Yi Bei de" exhibited a T-shirt with Chinese culture, with a traditional Chinese paper-cut printed on the chest, which tells the story of "Kong Rong let pear". According to the chairman of Tao Tao of Dong Du, this is to let children learn more Chinese etiquette in the process of dressing, not just a nice decoration.

With more external force, innovation will never stop.

The ancient cloud is thick and thin. Based on the experience gained from many years' cooperation with CARTER/S, OSHKKSH, TARGET and BRUMMS, the Dong Du group has established its own brand "OSHKKSH", and has established a R & D center with Jiangnan University and Donghua University, focusing on the development of new knitted fabrics and studying all aspects of brand R & D, design, production and marketing. Today's sibbard has expanded from single child underwear to the development of children's underwear, socks, animation and other products. The products are tonal, fashionable, lovely and exquisite in technology. It is precisely this kind of continuous development and the spirit of never stopping that Yi Si Bei de has won today's success.

From "Si Bei de", we think of more brands that are still looking for their foothold in the market competition, and many children's clothes that have been brilliant and now become cannon fodder. Upgrading is a great test to the brand. Whether it is quality, design, comfort or innovation, these are the biggest chips that the brand can win in the competition. Only by holding these chips can we win the upgrade and become the king.