Sevlae: A Romantic And Noble Outdoor Brand

Sevlae

1. brand story: origin and development of brand

The French Alps, Chamonix - Blanc peak, is located at the intersection of France, Italy and Switzerland.

In August 3, 1787, a more than 20 man mountaineering team led by de thehore led by Blanc took the lead in the modern mountaineering movement.

Later, the Pakistani mountaineering movement was called "

The vegetation of Blanc peak has an obvious vertical culture.

The mountain range is below 800 meters below the subtropical evergreen hard forest belt; the 800-1800 meter plateau is a mixed forest belt mainly composed of cedar and cedar. Cedar symbolizes the promotion of the great shore, and is proud of the ice and snow and indomitable.

Symbolizing the persistence and perseverance of life, the sevlae brand is due to Blanc peak, based on the alpine cedar as the blueprint, symbolizing the everlasting and persevering spirit of the courageous spirit! To interpret the outdoor spirit of the climbers to conquer nature, challenge themselves and challenge the limit! The saint Vladimir brand was created in 1963 with the image of modern mountaineering, the image of cedar and the spirit of outdoors in the hearts of modern urbanites.

In 2008, St.

2. brand style positioning - style concept and proposition

With the rise of hiking, outdoor, a professional outfit and urban outdoor outfit, is developing rapidly.

Different from the concept of outdoor in the past, people are getting more and more green. They can be worn and relaxed in various occasions of daily life, and can adapt to the functions, personality and durable brands worn by urban people in outdoor activities during the holidays.

Saint Valentine's (sevlae), adhering to the French romantic fashion and advocating the cultural characteristics of enjoying life, combined with the current Chinese Elite's daily outdoors dress style, has launched the outdoor outdoor brand style positioning, providing a kind of outdoor shoes and clothing with noble fashion for those who pursue natural comfort.

3. product positioning - product concepts and categories

SEVLAE takes the Chinese body structure as a template and integrates the latest outdoor elements of the season to design products suitable for Chinese people. Sevlae has been supported by the world's leading suppliers of fabric and accessories, which aim to create world-class quality products for Chinese customers and achieve the highest quality of our products.

In the increasingly thirst for natural contact with the city, SEVLAE has developed a series of products that enable city elites to walk into the open space after work, such as self driving equipment, field camping equipment, outskirts meal equipment and so on.

Let the urban elite relax and regress in the tense urban life.

Let the outdoor spirit be integrated into the modern city, and arouse the healthy attitude, freedom and self-confidence of the urban people.