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Quanzhou Clothing Shoes Enterprises Inflection Point Attention

2008/12/13 15:55:00 20

"After 30 years of rapid development, the garment industry in Quanzhou has now reached the time of extensive and intensive pformation."

Yesterday, Jiang Hengjie, President of the China clothing association, told reporters in an interview with Quan, "expect the inflection point to attract the attention of Quanzhou entrepreneurs."

For a long time, Jiang Hengjie has been concerned about the development of clothing industry in Quanzhou.

Chiang Kai Shek's first visit to Quanzhou, from the Xiamen airport to Quanzhou, one after another billboard made him ponder a question: what is the relationship between celebrity endorsement and products? When will the homogenization competition of Quanzhou garment industry end?

The clothing industry in Quanzhou is going to be big and easy, but if we want to be stronger, we must set the agenda for readjustment and upgrading.

　　提升区域品牌意识

In recent ten years, the private economy in Quanzhou has developed rapidly. The number of private enterprises, the average scale of registered capital, and the scale of output value are expanding at a speed of more than ten times and dozens of times.

Quanzhou's textile and garment industry is expected to go further this year and become the first 100 billion cluster in our city last year based on the 95 billion yuan output value of the whole industry last year.

Despite the impact of the financial turmoil this year, there were 4604 Industrial Enterprises above Designated Size and 345 billion 300 million yuan in output value from January to October this year.

"I have been wondering what made Quanzhou stand firm in the crisis.

The spirit of Quanzhou's courage is important, but what is more important is the brand awareness of entrepreneurs.

When it comes to the impact of financial turmoil on spring enterprises, Wang Qiming, President of the Provincial Textile Industry Association, thinks so.

It is understood that there are about 51 thousand registered trademarks in our city, of which 31 are well-known trademarks recognized by SAIC, ranking first in the national level cities, 39 famous brand products in China, and 446 famous trademarks in the province, ranking first in Fujian province.

"Enterprises should not only create their own brands, but also create regional brands in Quanzhou".

In Jiang Hengjie's view, only by developing together can we keep a firm foothold in the market.

　　占领市场要先细分市场

"Only with a sensitive market sense, from the standpoint of consumers, from the perspective of meeting the needs of market consumption, and constantly improving the quality and function of products and giving full play to the advantages of brands and products from the perspective of improving the quality of consumer life, we can continuously enhance the brand connotation and value, further seek product differentiation, and do a better job of market segmentation so as to remain invincible in the survival of the fittest in market competition."

Jiang Hengjie's view has been recognized by most Quanzhou entrepreneurs.

Part of it is eliminated, part of it is maintained and part is sought.

Over the years, in the face of the new market situation, Quanzhou enterprises are gradually changing the layout of the product sales market, maintaining the "infusion" relationship in the original foreign markets, and making a series of actions in marketing strategies, and actively expanding the domestic market.

"The financial turmoil has made the enterprises feel the chill in winter, but there is also a breath of spring coming face to face.

If there are strong winds and big waves, there will be ups and downs.

In the view of Wang Qing, chairman of China Fashion Designers Association, in the face of the new economic situation, whether enterprises can seize the commanding heights, the key is to accurately judge the market.

XTEP has its own brand, the introduction of the American Disney brand, the influence of the international brand plus the guarantee of the quality of the product, so that it can easily enter the high-end department stores in the second tier cities in China, and occupy the market share of the young sportswear.

"The future market will be further broken down. Only when we grasp the real situation of the market can we launch a heavy blow."

Jiang Hengjie reminded entrepreneurs that the trend of consumption after 90 is worth paying attention to.

　　企业调整提升是好时机

In the special period of economic development, it is often an active period of mergers and acquisitions, and also a period of intense competition for market share. The distribution of wealth is more of a stock adjustment. The key is to see who can find, grasp and seize opportunities.

Only by speeding up the pace of management innovation and promoting management pformation and technological innovation can we achieve the goal of saving energy and reducing consumption, improving efficiency and enhancing the core competitiveness of enterprises.

Wang Qing said, "especially this year, the pressure from outside enterprises is also a great opportunity for enterprises to adjust and develop strategies, promote internal management pformation, and promote pformation and upgrading.

Reducing production costs and improving operational efficiency is the best way to resist financial crisis.

I believe that if we survive this crisis, the enterprises that have been affected by the crisis and baptized will surely get healthier and more sustainable development.

The reporter has learned that Heng An has introduced external forces to promote management reform since 2002. By the 6 year of this year, the scale of the whole business has increased by 6 times, and the profit after tax has increased by more than 6 times.

Similarly, these managers have contributed 4.5 times more from 2002 to now.

"This is the benefit gained from management innovation. Even without this financial turmoil, the time has come for enterprises to adjust and upgrade."

Jiang Hengjie thought, "not only management should be innovating, but also the industry chain should be innovating, and the business marketing mode should also be innovating.

When the time comes, we need to sell. The opportunity belongs to those who are prepared.

In the face of the winter market, enterprises in Quanzhou are enjoying the winter warming because of the pformation ahead of schedule.